Viewers go on a Shopping-Spree with Zee Cinema’s ‘Bid For Bollywood’ auction

Media News

Mumbai, November 27, 2009

For the first time ever, television viewers got a direct access to celebrities’ costumes at their own homes and they make the most of it! Obviously they weren’t going to let go of such an opportunity! Zee Cinema, in a unique auction, offered celebrity costumes straight out of their movies to the viewers and have got a tremendous response on the same. Viewers have gone upto shelling out almost half a lakh on their favorite actors’ clothes. For instance, Salman Khan’s Suit (No Entry) which started at a base price of Rs. 15000, has garnered as much as 48,500 alone. No doubt, in a country where Bollywood is followed as a religion, this auction came as a treat to the movie-buffs.

‘Bid for Bollywood’, a fifteen days long auction, launched on November 15th and has been a great success as it offered a variety of costumes ranging from Salman Khan’s shirts to Kareena Kapoor’s sarees all at one-stop-shop – Zee Cinema, the number one Hindi movie channel of the country.

Mohan Gopinath, Business Head, Zee Cinema, says, "Zee Cinema’s constant endeavour is to bring its viewers close to Bollywood. With an urge to innovate and present something unique, we designed this auction only for viewers, offering them to look no less than a star themselves. We are overwhelmed with the results and this gives us a further push to launch many such concepts on the channel. With four more days to go, I am sure this would be one of the most successful concepts launched on a movie channel thus far."

50% of the proceeds of this auction would be donated towards charity. To bid for a costume viewers could SMS BID to 57575.

Fot further information, please contact:

Zee Network

Chandan Sawant

Mobile: 9920517502

Email: chandans@zeenetwork.com