High-Class, High-Impact & High-Engagement at 'The premium Mid Day Trophy'

Media News

Mumbai, December 23, 2009

India's leading Afternooner Mid Day yesterday hosted a very celebrated event "The Mid Day Trophy" - a day at the races held at Mahalaxmi Race Course in Mumbai and Bollywood's very own super star Akshay Kumar graced the occasion as the guest of honour.

Mid Day truly believes in doing things differently and has organised this extremely crème event not for one but two years in a row. Mid Day is the only newspaper brand in the country to have an exclusive branded race at the Royal Western India Turf Club, Mumbai. The Mid Day Trophy is now an annual brand property and will take place every year. The racing season witnesses the best of the class and extremely crème-de-la-crème Young Urban Mobile Professionals across India (YUMPI)* and hosting a day at the races gives Mid Day the perfect opportunity to not only entertain them but also interact and engage them.

It was not the mighty horses alone that raced everyone’s heart this year! The real stud of Bollywood Akshay Kumar who presented the trophy to the winners of the race truly was the show-stopper of the day. Accompanied by his gorgeous lady luck Twinkle, they certainly looked like they had a great time.   

The Mid Day Trophy this year witnessed the who’s who of the city enjoying a great Sunday afternoon giving-a-hand at betting on the horses while free flowing Wines, Beers and Starters were served to them. Ice cream, Chocolates and Santa Claus himself kept all the children entertained at the event.

Says Manajit Ghoshal, MD & CEO Mid Day Infomedia Limited, "Mid Day has been rated the No.1 brand in terms of innovations by the Pitch magazine. We have demonstrated our capability to create and execute BTL and ATL properties to engage our audience and to give value based innovative solutions to our advertisers. We believe in doing things differently and the Mid Day Trophy - a day at the races, is a testament to just that. We have been able to establish a YUMPI connect even for a sporting event like horse racing which is associated with more matured spectators."

Adds Neville Bastawalla, Head, Marketing Mid Day Infomedia, "Mid Day strongly believes that innovations is the way to go to create maximum impact among the desired target audience. Our constant marketing innovations & 360 degree activation programmes amplify our brand message by many folds. Events like the Mid Day Trophy not only help us engage and impact our target audience but it also gives them the experience of brand Mid Day first hand"

For more information please contact:

Mid Day

Mohit Sainanai

Mobile: +91 98209 99 877

Email: mohit.sainani@mid-day.com