Lux Dance India Dance’s first day ratings breaks all records

Media News

Mumbai, December 23, 2009

Zee TV’s Lux DANCE INDIA DANCE- The ultimate platform to showcase the talent and charisma of India’s most gifted dancers, opens with outstanding ratings of 3.9 & 4.9 TVRs on Friday(18th Dec) and Saturday (19th Dec) respectively. The show has marked a record in the very first week of its launch despite the India – Srilanka 1-day series proving to be the No.1 Non- Fiction show across all GEC’s. Not only this, Zee TV’s Pavitra Rishta cuts across competition to emerge as the No. 1 show with a rating of 6.3 TVRs in the fiction genre.

An elated Nitin Vaidya, COO ZEEL and Business Head, Zee TV said, "It is a feeling of accomplishment. We are motivated with the ratings of Lux Dance India Dance & Pavitra Rishta and overwhelmed by viewers response. This goes to show how eagerly people were waiting for Lux Dance India Dance. It provides an impetus to the team to strive harder. We will continue to put in our best efforts into making our shows such a huge success."

Lux Dance India Dance, Zee TV’s bi-weekly show (Fri - Sat, 9:30pm) has opened up to rave reviews not only in India but also in countries as far apart as USA and Russia. The show’s content, along with its catchy title track, and incredible mentors along with the one and only Mithun da has put a spin on almost everything in the news - both local and global. And since it’s about common man’s undying passion for dance, the show has struck a chord with the masses, cutting across all age groups. On the other hand, Pavitra Rishta, portraying the struggle of a middle-class Maharashtrian family has endeared its entire cast to the audience. The characters of the show have emerged as the dinner table companions for every Indian family.

Such phenomenal ratings garnered by Lux Dance India Dance and Pavitra Rishta have helped the channel to fetch a whooping 271GRP’s, overall making Lux Dance India Dance and Pavitra Rishta highest rated programmes in the Non-Fiction & fiction category.

Some additional information released in the TAM data for week 51’ 2009

* Pavitra Rishta is also the only show across all GEC’s to have an episode delivering a TVR of 7+

* Zee TV is No. 2 in All Days prime Time GRP’s with 187 GRP’s, ahead of Star Plus with 165 GRP’s and just behind Colors at 190 GRP’s.

* Zee TV tops the top 50 shows list having 19shows. Colors alos 19 shows and Star Plus having 12 shows.

* Lux Dance India Dance has got the highest opening in the Non- Fiction genre in the last few years.

* Source TAM, Week 51

For further information, please contact:

Zee Network

Atrayee Chandra

Mobile: 9930915304

Email: atrayee.chandra@zeenetwork.com