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Mumbai, January 25, 2009
Bindass Sunsilk Big Switch & Bindass Emotional Atyachaar have started 2010 on a high, taking number one and two positions respectively amongst all shows enjoyed by the youth. According to TAM Media Research for this week Bindass Big Switch achieved a 1.2 TVR & Bindass Emotional Atyachaar achieved a 1.09 (CS. 15-24, AB HSM 1MN+ IN WEEK 3 -2010), beating the competition hands down.
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Excited about the recent development Heather Gupta, Channel Head said, "We have always believed content is king and we strive to deliver great quality content to our viewers, always. Big Switch and Emotional Atyachaar are both extremely innovative formats, which have caught the imagination of the youth of the nation – and this reflects in our numbers. We are very proud that we’ve beaten the competition hands down."
UTV Bindass in the TG of CS 15 to 24 AB HSM 1MN+ hit a high of 40 GRPs in week 3 on the back of outstanding programming and distribution focused in key markets. Bindass is certainly on an upward trajectory.
Harsha Joshi, COO Madison says, "Bindass has become popular among youth in a short span of time because of it’s differentiated content through innovative concepts like Big Switch & Emoitnal Atyachaar and to add on it also reaches out to the "Difficult to get" youth through multiple touch points in their language and attitude.
Ruchi Mathur, Business Director invention Mindshare feels, "While most players are throwing content at the youth. In this cluttered market Bindass is investing on research and bringing those insights alive through their show. This provides advertisers an environment that resonates well with the youth."
UTV Broadcasting arm - UGBL recently crossed the 100 GRP mark and emerged as one of the 5 power houses in network broadcasting space in the country. The UTV Broadcasting Entertainment Network comprises of 4 specialized channels including UTV Bindass, UTV World Movies, UTV Action & UTV Movies.
For further information, please contact:
Vitcom Consulting
Salina Sheth
Tel: (022) 6625 5009
Email: Salina.Sheth@vitcomconsulting.com
