TimePass Media Pvt. Ltd announces the launch of 3D enabled digital cinemas

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afaqs! news bureau
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Media News

Mumbai, February 17, 2010

TimePass Media Private Limited today announced the launch of the country’s most ambitious Cinema Exhibition project to install over 5000 digital 3D Cinema halls across small town and rural India in the next 2 years and to cover each of the 600 thousand villages of India under its entertainment exhibition network in the next 5 years. The company has lined up commitments of over INR 650 Crores for a unique Local Partnership model that will finance and nurture local entrepreneurs and make them owners of The TimePass Digiplex.

"India’s young population will be the key driver of GDP growth and competitive strength", enumerated Gopala Krishnan, Managing Director and CEO of TimePass Media Pvt. Ltd. He quoted Nirupama Sen, India’s UN representative, saying, "India is on the cusp of a demographic dividend. By 2020, compared to China’s 35 years, the average age of the Indian citizen will be under 30 and the majority of these young people will be in Tier III, IV cities, small towns and villages which forms the real India."

"Low economic activity and low wealth creation in small towns and villages is causing the mass migration of youth and entrepreneurial talent to big cities. This is made worse by the lack of centers for vocational training and big-screen, fresh, entertainment that big city youth enjoy".

TimePass Media’s launch of the Digiplexes in small town and rural India will fulfil this need by providing mainstream big screen entertainment combined with rich multimedia based vocational training in a youth-friendly environment.

The project has lined up significant funding commitments which will be made available to local entrepreneurs who sign on to become The TimePass Digiplex Local Partners. The company envisions 5000 screens nationwide to be launched in the first 2 years and has already signed up 200 Local Partners prior to its official launch. "Even prior to launch we have a situation of total sell out in a couple of states", said Vasu Raghavachari, Sr. Vice President, Revenue, TPMPL.

TimePass Media intends to bring Big Screen, first-day-first-show entertainment to the small towns and villages which will act as a catalyst to create dynamic local economies and employment opportunities for young people. The objective is to take first-day-first show cinema to the truly “aam aadmi” who has never experienced the urban multiplex. This will be done with innovative and pioneering technology and workflows to the rural India at a pocket friendly price to the common man.

The project seems to truly promise significant value addition for the exchequer, trade and industry, its local partners and local economy, consumers and nation as a whole. Not only will it result in higher tax collections through transparent computerized online ticketing modules, but will also result in a significantly bigger network for producers, distributors and all the stakeholders of the cinematic community. This will ensure bigger and better returns to the producers and will go a long way in combating piracy with first day first show movies available in rural India. The company plans to promote localized and regional content in the Digiplex Network taking affordable and relevant entertainment to the maximum number of people at the lowest possible price. The TimePass Digiplex has 7 optimized models to suit every location, business person and market.

TimePass Media dreams to seat the common man of India on a plush reclining seat in an air-conditioned and hygienic environment and bring him first-day, first-show entertainment at pocket-friendly prices. Each Digiplex will have the world’s best standards in audiovisual experience with stereoscopic 3 D, 5.1 digital surround sound and 2/4 K play-out compatibility as per DCI standards. The content management for the network will be fully encrypted and shall be ISO 27001 compliant with content delivery through satellite and digital VPN networks.

For further information, please contact:

TimePass Digiplex

Sabrina

Mobile: 9833764549

Email: sabrina.almeida1@gmail.com

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