Anirban Das Blah floats India’s first integrated entertainment marketing company

Media News

Mumbai, February 18, 2010

Anirban Das Blah, former CEO, Globosport announces the launch of his entertainment and marketing company called KWAN. KWAN operates across various entertainment driven verticals and markets from celebrity endorsements and management, film casting and marketing and events to celebrity brand building strategy, managing music led platforms and artists, fashion events and talent management and sports.

Anirban’s newly formed entity exclusively represents clients across the spectrum with mainstream actors in Bollywood like Freida Pinto, Genelia, Soha Ali Khan, Jiah Khan, Mugdha Godse, Raima Sen, Mahesh Babu, Ram Charan Tej, Allu Arjun, Kajal Aggarwal from South, Sunidhi Chauhan, Vasundhara Das from the music world and directors like Anurag Kashyap and Abbas Tyrewala.

KWAN works very closely yet non exclusively with the likes of John Abraham and Ranbir Kapoor among others. KWAN recently closed deals like John Players and Virgin Mobiles and has done more work with Ranbir than the industry combined. John Abraham has recently signed on to be the face of LG mobiles along with Genelia and Abhay Deol all done through KWAN.

KWAN also represents models and photographers in the fashion space and is looking at strengthening their hold in the field of fashion by looking at tapping into a larger chunk of the fashion space.

KWAN’s sports experise has been instrumental in lending their support to the IPL teams – Bangalore Royal Challengers, Deccan Chargers and Kings XI Punjab with regard to brand led sponsorships and tie ups.

Ranbir Kapoor, who works closely with Anirban says, "I would like to congratulate Anirban and team on the launch of KWAN. While the Virgin Mobiles and John Players endorsements were a great start to my professional relationship with KWAN, I have known Anirban for a while as a close friend. I wish him all the best and look forward to continuing to work closely with KWAN."

On the occasion of the launch, Genelia says, "I would like to congratulate Anirban and his team on the launch of KWAN. I have known Anirban since Globosport and an aspect which attracted me the most to sign up with KWAN was the fact that I enjoy being a team player and Anirban and his team at KWAN hold the same as their topmost priority. After having already endorsed 4 brands, KWAN brought it up to double – eight brands in 3 months of our relationship which only goes to show the trust I have in them and the fantastic rapport we share."

Freida Pinto, one of KWAN’s biggest success stories also vouches her support for KWAN saying, "KWAN is what I know and believe to be India's first ever entertainment and marketing solutions agency with a global/international understanding and outreach. At the very onset of my film career kickstarted in 2008, I was quite set in my mind about the kind of agency and agent I wanted to be represented by in India and I must admit it was hard to find it till I was finally introduced to the charismatic and humble Anirban. In the first 10 mins of my meeting with him I knew it was going to be no one but him representing me and there has been no looking back since then. KWAN stands for everything this genius of a person stands for - professionalism, efficiency, a no- nonsense, result oriented and a well networked agency and I'm proud to be associated with them."

Speaking at the occasion of the launch, Anirban Das Blah, MD KWAN says, "While there are many small companies with niche specialization like celebrity management, there isn’t anyone except us who can offer an integrated entertainment marketing approach. We are the only company that can be a one stop shop for all brands to address their entertainment driven marketing and branding needs – be it celebrity led tie ups and associations, events, sports based associations and overall brand building and promotions through various entertainment led avenues like Bollywood, music, fashion and sports. We have completed over 165 entertainment transactions in the first 3 months of our existence which only goes to demonstrate our domain skill and expertise to address and deliver 360 degree entertainment marketing solutions."

For further information, please contact:

Eye D communications

Mithila Karnik

Mobile: +91 976 999 1974

Email: mithilak@gmail.com