HBO presents Hollywood Premiere League starting March 9th

Media News

New Delhi, March 02, 2010

The biggest will soon get bigger with HBO’s most extravagant offering - Hollywood Premiere League (HPL) this year. HPL, a two month celebration of the do-or-die spirit of sport is back again, with the biggest Hollywood blockbusters. Starting 9th March, (Tuesday), HPL is all set to add much more excitement to the cricket fever that engulfs the entire nation this cricket season. With biggest box office raters of the recent years, the second season of HPL will keep viewers glued to their small screen every night after the 9-pm movie all through March and April.

HBO takes HPL to the next level this year with an entirely new format with six new elements creating six times the buzz and six times the thrill of HPL Season 1. There is much more to look forward to this season – HPL SCOREBOARD to track the scores on the box office and award hauls of the movies; be ready for some exciting trivia about HPL blockbusters with the HPL GOOGLY; Watch HPL heroes woo the girl away in HPL CATCH of the MATCH; HPL FULL TOSS showcases the best action scenes from HPL; find out who are the top heroes of HPL on HPL MAN OF THE MATCH; once you have seen the best, don’t forgot to say WHAT A SHOT.

In the HPL months one will get to see a host of blockbuster movies such as Academy Award® and Golden Globe nominated family movie Kung Fu Panda, fiction movies such as Harry Potter and the Goblet of Fire, Stardust, 10,000 B.C and The Incredible Hulk, Academy Award® nominated action adventure Batman Begins, comedy movies Definitely, Maybe and Get Smart, multi starrer blockbuster thrillers Spy Game and Prom Night, and Academy Award® winning drama, Milk, among other super hits such as The Fast and the Furious, The One, Madagascar: Escape to Africa, You Don’t Mess with the Zohan which are surely to take you on an entertainment ride.

Expressing her views on the launch of Hollywood Premiere League Season 2, Ms Shruti Bajpai, Country Manager, HBO Asia said, "Continuing with its mantra of ‘Big, New Most’, HBO brings for its viewers a never-before presentation of Hollywood blockbusters. With an entirely new format and six times the fun HPL has to offer, we are sure the excitement will be multi-fold this cricket season. Like HPL Season 1, I am confident that this year too HPL will attract many eyeballs. We intend to go full throttle with a big multi media campaign to spur up excitement and buzz around Season II of HPL."

Get ready to be bowled over! So, as superstars of Hollywood get back in the field, the excitement doubles with even bigger & better HPL this year. Experience the high voltage drama with the biggest names in Hollywood in the biggest game ever – Hollywood Premiere League- Season II.

For further information, please contact:

IPAN

Rashi Jain

Mobile: 09818603119

Email: rjain@ipanhillandknowlton.com