Bloomberg UTV is the undisputed leader in budget programming

Media News

Mumbai, March 02, 2010

Bloomberg UTV, India's premiere Business news channel has topped the ratings charts on the Budget Day thus changing the relative rankings followed by the business news space for the last ten years. As per the Budget day ratings released by AMAP, Bloomberg UTV has beaten the market leader CNBC TV 18 by a huge margin (CS 25+ Male AB). Interestingly, Bloomberg UTV was at the top spot throughout the day – Markets Prime and evening Prime making the leadership undisputed.

The Union Budget is the biggest event in the business news genre and is also regarded as the litmus test for a channel's performance. Redefining the pecking order followed by the category for 10 years, BloombergUTV was the most preferred channel, across markets- All India, All India 1 Million Plus, 6 Metros , Delhi and Mumbai. Armed with a global perspective reach, and high energy reporting on the budget combined with the power of Bernie Lo (from Bloomberg International) and Govindraj Ethiraj (Editor-in-chief Bloomberg UTV), the programming not just integrated India with the world, but also set new standards in comprehensive coverage.

Speaking on this achievement Mr. Deepak Lamba, Business Head, Bloomberg UTV said, "Diligently putting together a great on air presentation of the budget, effectively using the network strength, thoroughly analysing all aspects of the budget- (India inc as well as the common man) and adding an international perspective --All combined with an integrated campaign packed in enough force to rewrite the 10 year old pecking order in the business space.

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LINOPINION - The Lowe Lintas PR Division

Reena Sharma

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