Tom & Jerry will 'TJ' you on their 70th Birthday

Media News

New Delhi, March 03, 2010

It’s time now to blow the candles, cut the cake and sing out loud - A Very Very Happy Birthday to Tom & Jerry, the world’s most popular cat and mouse on their 70th birthday. Cartoon Network, the no. 1 kids’ channel in India will be ‘TJ’-ed aka pranked by the legendary darling duo-Tom & Jerry. Be on the look out, as they arrive in your city to tickle you with adorable TJ pranks and tricks and as "Chooha Billi Chor Police" only on Cartoon Network.

Cartoon Network celebrates Tom & Jerry’s 70th Birthday with an hour and a half of non-stop hilarious escapades in "Chooha Billi Chor Police" every Monday to Thursday from 6:00 - 7:30 p.m. Bringing the TJ experience beyond the realms of television and into our lives is a well-etched "prank" themed campaign that will run untill April 1 to give all Tom & Jerry fans an unforgettably funny and prank-filled experience with the duo’s world famous hijinks.

You can catch the campaign in Mumbai’s local train - TJ Express from March 8th onwards or be invited to Tom & Jerry’s birthday celebration in Delhi. The TJ Express will run on the Churchgate to Virar route and the carriage will be wrapped with Tom and Jerry from outside to inside and top to bottom. Extending the celebration, www.cartoonnetworkindia.com has been themed Tom & Jerry for the campaign duration and will host exciting Tom &Jerry games such as Food Fight and Cheese Caper, Tom &Jerry wallpapers, icons and screensavers amongst other features. Cartoon Network will give out TJ Prank Kits that fans could prank their friends with! Tune-in to BIG FM in Mumbai and Delhi to participate in TJ contest and win exciting Cartoon Network goodies. If you visit multiplex chain Cinemax and you happen to be the lucky one sitting on the "T" or "J" seats in the theatre you could win exciting Cartoon Network prizes.

Gearing up to TJ-ing the town, Monica Tata, Vice-President & Deputy General Manger, Entertainment Networks, Turner International India Pvt. Ltd. said, "70 years and growing more popular than ever, that is Tom & Jerry for you! It’s amazing to see the magic of Tom & Jerry alive and kicking as they continue to entertain generations with their endearing humour, pranks and never-ending chase. Cartoon Network’s top rated show - Tom & Jerry has given millions of laughs for seven decades and this unique engagement campaign brings the world’s most comical duo to life for our audiences in India. In celebration of their 70th Birthday, Cartoon Network has unleashed the legendary cheese-chase as Tom & Jerry get ready to play pranks in your city with some mad-capped stunts."

Celebrating the campaign, a special song for Tom & Jerry will premiere on Cartoon Network. The chase continues with an exciting on-air contest called "TJ Top 10" (15 February- 15 March 2010). TJ Top 10 invites kids to vote (sms to– 58558) for their favourite and prankiest Tom & Jerry shows and the first 250 respondents will win the ultimate TJ prank kits and exclusive TJ school bags. The top 10 episodes with the maximum votes will be aired as part of the T&J special on TJ Day - 1st April. Further, Cartoon Network will announce the winners of ‘TJ Tom’ contest on April 1st. 'TJ Tom' contest had invited kids to send in their jokes or suggest gags they would love to play on Tom. The ultimate joke or gag will get featured as a special animated gag on Cartoon Network on TJ Day - April 1 along with a chance to win a Sony PSP.

For further information, please contact:

Turner International India Pvt Ltd

Karuna Gulyani

Tel: 011-41699123

Email: karuna.gulyani@turner.com