Fever 104 FM Cuts power consumption by 90%

Media News

New Delhi, March 26, 2010

Fever 104 FM leads by example with a unique & innovative campaign in support of ‘Earth hour’. ‘Batti Gul Gaane Chalu’ campaign in Delhi and Kolkata by Fever 104FM supports Earth Hour by running on 90% lesser power from 8.30 to 9.30 pm on 27th March. Through this initiative Fever 104FM aims to create awareness amongst its listeners to step forward, take responsibility, get involved and lead the way towards a sustainable and better future.

Mr. Neeraj Chaturvedi, National Marketing Head, Fever 104 FM, proudly adds, "Fever 104 FM has always led the way, be it in creating the best of entertainment or highlighting important causes. We believe that as a responsible radio station, we can & should create awareness through the wide reach and listenership of our station. By running on 90% lesser power, we want to set an example for our listeners that it is possible to conserve energy and still operate efficiently. We urge our listeners to turn off the lights at home and make a difference through Batti Gul Gaane Chalu."

Fever 104FM is supporting Earth Hour 2010. Please switch off your electrical power on Saturday, 27th March, 8.30pm-9.30pm IST and tune in to Fever 104FM for "Batti Gul Gaane Chalu".

For further details, please contact:

Genesis Burson-Marsteller

Sakshi Mathur

Mobile: 99990-07585

Email: sakshi.mathur@bm.com