Channel [v] spruces up content lineup with Seven new shows

Media News

Mumbai, March 26, 2010

Starting March 29th viewers will now catch a new line-up of 7 weekly shows, airing all 7 days at 7 PM on Channel . This fresh lineup of shows has been especially created to cater to what the youth of today wants to see. The new programming mix will have shows based on Bollywood, relationships, campuses updates & much more.

Beginning 29th March, Mondays@7pm will give viewers Campus Top 10 that features a music count down peppered with college kids speaking their mind & sharing their views on Bollywood stars & movies. This will be the definitive stop for the best Bollywood music & campus updates.

Tuesdays@7pm will see Deadly Dus which will be ’s take on the top 10 Bollywood controversies, makeovers, rivalries – all the nastiest news to have ever come in the public eye presented in a slick, pacy manner.

R Family that will play out Wednesdays@7pm shall narrate the true tales of Bollywood’s biggest families. Get to know the truth, the lies & every thing in between about the most legendary Bollywood families.

Catch School of Cool Thursdays@7pm that will cover relationships, fashion, rants, gigs, fights, latest movies, head bangin' music and much more all packaged together. This is the Campus radar on everything & anything that’s Bloody Cool.

Tune-in to Lovenet Fridays@7pm for a peek into all the fun that’s brewing in cyber space. This is where virtual meets real & couples into online dating meet each other for the very first time in person after ’s sneak-o-scope into their real world. Catch this one for all the virtual insanity playing out.

Bring in the week end with Truth Love Cash on Saturdays@7pm that will be a Romance reality show that stars real life couples. With money & love at both ends; this show shall explore if love is calculated after all.

And finally Bollywood Nonsensex on Sundays@7pm will provide the much needed comic relief to call it a week in a never done before manner what with the Bollywood Stars being traded as stocks & shares on the "Bollywood Exchange".

Speaking of the new line-up, Prem Kamath, General Manager, Channel India says, "Keeping in mind the variety of interests & passions of our viewers; it has been our constant endeavour to try and reflect every aspect of these myriad interests in the edgiest, and the most interesting & entertaining form possible."

The channel shall see an extensive on-air as well as off-air promotion for this campaign across print, digital, television and outdoor. has partnered with Fame Cinemas & Café Coffee Day outlets for on ground presence. Apart from this, there is also activation across 8000 cybercafes.

An exclusive contest will also be hosted on Contests2win which will offer one lucky winner a brand new Honda CBR 1000RR Fireblade for guessing correctly all the names of the new shows.

So beginning 29th March, don’t miss out on a Bloody Cool show EVERYDAY @ 7pm only on Channel

For further information, please contact:

STAR India Pvt. Ltd.

Stephanie L

Tel: +91 22 6722 8464

Email: stephaniel@in.startv.com