IBN7 introduces vibrant new programming to enthrall viewers

Media News

New Delhi, March 26, 2010

Continuing with its endeavour to deliver inclusive and engaging programming, IBN7 brings for its viewers a variety of new shows and programming that ranges from Astrology to Bollywood news, from celebrity interviews to a weekly humour and spoof on the major news events, and much more. These new shows have been designed keeping in mind the choice of the viewers.

With an engaging line-up of the special programs, IBN7 hopes to provide its viewers an entertaining and informative experience and looks forward to deliver it in an engaging way. The new programs that the channel will showcase are as under:

* Faking News Faking News with Cyrus Broacha is a weekly satire on IBN7 that takes a viewer from the daily grindings of serious news to lighter moments. The show will be a spoof on the news events that have happened lately. The tongue-in-cheek humor and fast, pun-filled sentences make the show a must-watch. The show will go on-air from Saturday, 27th March at 9:30 PM with repeat telecast on Sunday at 10:30 AM.

* Ek Din Ek Zindagi – A show by Sanjeev Paliwal where-in he spends an entire day with a celebrity guest (politician/socialite/film star etc). That will not focus on the issues that might surround the guest or the controversies, but in a casual way, will bring forth interesting facts/hobbies of the guest that a common viewer would be keen to know. The theme of the show would be to avoid issues or controversies that the guest is associated with. Rather it will talk about aspects that common viewer would be more interested to know about that particular guest, things like guest’s interests, his family, his likes his dislikes, his type of food/clothes etc. The show starts from Friday, 2nd April at 8:30PM with repeat telecast on Saturday and Sunday at 11:30AM

* Rajeev Masand Ki Pasand – Catch the buzz of the tinsel town with the film critic and reviewer Rajeev Masand and get a first-day-first-show account of the latest movie. The show starts from April.

* Bollywood Tadka - IBN7’s daily spicy entertainment news show that focuses on the latest updates from Bollywood, Hollywood and the world of glamour, with updates on the latest controversies, events, parties, film premieres, music launches and much more. Catch Bollywood Tadka daily at 6:30 PM.

* Aapki Kismat- The daily astrology show will take the viewers through the ‘Dasha’ of the 12 Sun signs very day. The show will be telecast everyday at 7:30 AM.

* Special Report - The show will pick up a single story of the day bringing up various angles to it in this specially-treated half hour bulletin. The topics could vary across genres; from Health to Entertainment, Social Issues to Sports, and Politics to Literature. It will be telecasted from Mon-Sat at 5:30 PM.

Ashutosh, Managing Editor, IBN7, said, "At IBN7, quality programming is a promise and we aim to deliver that on a constant basis for our viewers. Through this new set of shows, we have tried to create an innovative package for our viewer which informs and entertains beyond the domain of the regular news programming."

For further information, please contact:

Hanmer MS& L

Vijay Malik

Mobile: 09811957132

Email: vijay.malik@hanmermsl.com