Mint now with Mint Money

Company Brief

New Delhi, July 7, 2010

Mint, a business paper from Hindustan Times in association with The Wall Street Journal was launched in 2007 with the premise of bringing "Clarity in Business News", a need strongly articulated by business news readers in the country. The effort at Mint has been to bring clarity through every aspect of the newspaper – the experienced editorial team, the unbiased and credible analysis, the exclusive WSJ partnership, the pathbreaking design, and the rich reproduction.

The numbers bear testimony to the high acceptability and strong bond that Mint has among its readers. According to the Indian Readership Survey (IRS Q1, 2010), 158,000 readers make Mint a strong No. 2 player. Mint has a 24% readership share in the key markets of Delhi, Mumbai and Bangalore. With editions in Kolkata, Chennai, Chandigarh and Pune as well, Mint reaches the who's who of corporate India nationally. Mint has also been voted as India's No. 1 Media Brand by advertisers.

"The effort at Mint is to keep enhancing the product offering so that it stays relevant to the changing consumer needs and stays true to the entire clarity proposition that it offers. Towards this end, Mint has recently launched a new section on Markets & Personal Finance called Mint Money", says R. Sukumar, Editor, Mint".

Mint Money is built as a daily section that will come inside Mint. Through its well-researched and analysed content, Mint Money helps its readers develop an understanding of how various financial products and markets work. It provides clear and credible coverage across the entire gamut of investment products – Equities, Mutual Funds, Commodities, Real Estate and Insurance, which helps its readers become smart money managers.

Adds Vivek Khanna, Business Head, Mint "Today's consumer needs on market-related news are very different from what they were, say, 2-3 years ago. Consumers are seeking to bridge the gap between information and understanding so that they can take the right calls in today's changed market scenario. With its well-analysed and researched content, Mint Money seeks to aid the consumer in bridging this gap."

Mint Money is much more than just a daily section inside Mint and will be available in multiple formats. It will bring out special Investment Handbooks that will provide detailed analysis of key personal finance products. The first in the series, on Mutual Funds, is already out. On the web it will be available as money.livemint.com wherein rich data and research is available to help readers in taking better investment calls. Mint Money will also take the Money and Investing debates across the country in the form of Mint Money Conclaves. These conclaves will be high profile events wherein industry experts will come together to discuss and bring clarity to various dimensions of investing. The first one is being held on 30th July in Mumbai.

To create awareness with the relevant audience, Mint has launched a focused Marketing campaign in Mumbai and Delhi targeting the business news consumer. The campaign that has just gone live will be present across mediums including Print, Internet, Outdoor, Radio and onground.

Mint now with Mint Money, will end all the doubts of its readers on Markets and Investing.

For further information, please contact:

Mint

Ankush Wadehra

Mobile: +919999400929

Email: Ankush.W@livemint.com