Radio One launches the first ever 'Play Your Music Day'

Media News

Mumbai, July 7, 2010

Continuing with the trend of pioneering the 'music radio' space in India, 94.3 Radio Ones and brand ambassadors Shankar Ehsan Loy are launching 'PLAY YOUR MUSIC' DAY'. A total of 1000 listeners will be chosen across 7 cities month on month to come to the stations and play their favourite songs. This is the first time that an fm station has opened its doors to the music loving public to take control of the music airwaves.

It will begin with the iconic music directors Shankar Ehsan Loy themselves taking control of 94.3 Radio Ones to play 13 songs live and unplugged; again a feat never accomplished on private FM radio in the sphere of music.

94.3 Radio Ones's new anthem composed and performed by Shankar Ehsan Loy invites the listeners to the station with a passionate call, 'AAO APNA GAANA BAJAO, COME AND PLAY YOUR SONG'.

"The anthem song captures the essence that every person has a favourite song; something they dance to, dream to, wake up with, something that defines them. This is their chance to reveal themselves to the world through the songs they love", added Shankar Ehsan Loy.

The 1000 Listeners who come to the station will have the opportunity to share the music space with movie stars, cricketers and famous musicians, all of whom will also play their favourite music. The first of these will begin on 23rd July from 8 am to 9pm. There will also be exciting contests, where these lucky listeners will get to win exciting prizes. This will be executed every month and soon the whole city will discover the 'maximum music experience'.

Vineet Singh Hukmani, Managing Director 94.3 Radio Ones said: "This is what a specialist does versus a generalist. We will continue to break new ground in the music space ON AIR and OFF AIR and involve listeners and artists at a scale that has never been achieved before in the music broadcast space in India. Everyone at Radio Ones feels passionate towards music; many who work here are talented musicians themselves, unlike other stations where the connect with music is a very distant and superficial one. We also don't 'discriminate' between film and non film music. Good music is good music!"

"We have a multimedia campaign breaking soon to promote 'PLAY YOUR MUSIC DAY' which uses television to bring about the natural chemistry of SHANKAR, EHSAAN and LOY at the radio station, as they discover the unique music strengths of 94.3 Radio Ones. We will also use print, outdoor and other innovation to 'own the music space'," said Shyju Varkey, National head of Marketing 94.3 Radio Ones.

"The era of generic radio is over! It is time to specialize, focus and excel!', said Vineet Singh Hukmani.

94.3 Radio Ones has pioneered the spirit and passion for music and is the only 'music specialist' in the radio space in India. It has lived up to its brand promise of 'Maximum music. Maximum choice".

* It was the first to launch 13 songs per hour which is more than any radio station that average less than 9 songs an hour

* It was the first station that does not repeat songs in a single day as compared to other players which even repeat the same song more than 10 times a day

* It was the first station to allow huge choice of music in the same hour by playing classic, to indipop, to new songs and with dedicated hours for ghazals, punjabi, and english genres while the others play music only from one era in an hour creating fatigue for the listener.

* It is first station that has celebrated the contribution of Composers, singers, lyricists and connect them with their fans in every hour every day every year versus radio stations that skim the music surface and only concentrate on 'actor / actress, movie' content

* It was the first station to christen its jocks "MUSIC JOCKS MJs' who talk less and play more music, are music experts versus other RADIO JOCKS – RJs.

* It was the first station to allow listeners to get SMS song alerts so that they could be reminded when their favourite song is on air

This passion for music was the reason for it's connect with its newly appointed brand ambassadors Shankar Ehsan Loy who are easily the country's most celebrated musicians with numerous hits under their belts. "We see eye-to-eye with 94.3 Radio Ones's passion for music and musicians and we are proud to endorse such a pioneering brand in the music space", said Shankar Ehsan Loy.

For further information, please contact:

Buzz

Janice Pinto

Mobile: +919773188858

Email: janice.pinto@buzzpr.in