This monsoon it's pouring Khans on MAX

Media News

Mumbai, July 7, 2010

This July MAX, the Premium Hindi Movies and Special Events channel brings the 3 Badshahs of the Hindi film industry – Shah Rukh Khan, Salman Khan and Aamir Khan to your living rooms. MAX handpicks the best of Shah Rukh, Salman & Aamir titles for its fans. Starting 12th July every Monday to Thursday at 8pm, block your seats to get absorbed into the myriad shades of the 3 Khans high octane performances!

As part of this film festival MAX will showcase films like Chak De (a story that motivated a compulsive losing hockey team to emerge as a winner on the world platform), Fanaa (a love story set in the backdrop of burning Kashmir and terrorism), Partner (chartbuster and the most entertaining movie of 2008), Dilwale Dulhania Le Jayenge (the longest running and one of Hindi cinemas biggest blockbusters) along with other blockbusters which will keep the audience enthralled throughout the month of July.

The festival will be extensively promoted through a 360 degree marketing campaign in various media like print, television, radio and on ground activities. The festival offers the ultimate entertainment and experience to all the fans of the 3 Khans. The festival will feature blockbusters from varied genres which will appeal to a large set of viewers and live up to the brand promise of 'Deewana Bana De'.

Be prepared to lose yourself in pure, unadulterated entertainment - Khan Style from MAX. So come, be a part of the most sought after 3 Khans as they takes you through the world of love, romance, emotion, comedy, fear, obsession and action !!

Tune in to watch these movies in the "3 Khans Film Festival" starting 12th July-22nd July,

Monday to Thursday at 8 pm only on MAX!

For further information, please contact:

IPAN Hill & Knowlton

Mohini Parmar

Mobile: +919910793298

Email: mparmar@ipanhillandknowlton.com