Catch, Shiv Sethuraman, CEO, TBWA India being quizzed by his employees on Brand Equity

Media News

Mumbai, July 22, 2010

Ever wondered how the pizza expert, Domino's sends in a mailer or a sms just when you were thinking of placing an order for your favourite pizza, it's not a coincidence. They're tracking your every move with their precision marketing strategy. Find out how this customized communication is giving them an edge over competition this week on Brand Equity.

Not so long ago, it was raining phones, laptops, gadgets and gizmos and the special offers and discounts just didn't seem to stop! But the manufacturers could foresee their margins eroding. Finally a new strategy of giving the customer's superior technology and value add schemes instead of the deep discounting is put in place. This week, on Brand Equity find if this strategy is really working for the manufacturers.

This week Brand Equity puts together a handful of young guns from TBWA INDIA in its robust section ' Quiz the boss'. The young guns will be shooting some tough questions right at their boss, Shiv Sethuraman, CEO, TBWA India. Find out tonight if it's going to be the boss's day or will the young brigade win hands down?

Brand Equity also brings to you ad guru Prasoon Joshi, Chairman, MacCann talking on two international ad films that are close to his heart. Catch all this and lots more tonight on Brand Equity only on ET Now Wednesday, 22ndJuly: 10:30 pm.

For further information, please contact:

The Times Group

Ankita Anthony

Mobile: +919920847114

Email: timesglobalpr@timesgroup.com