Fusion Events wins prestigious mandate for managing Dance India Dance Little Masters Grand Finale

Media News

Mumbai, August 5, 2010

Fusion Events, one of India's fastest-growing Event Management companies has won the prestigious mandate to manage the Grand Finale of Zee TV's immensely popular dancing reality show 'DID Li'L Masters'. Fusion Events will be the force behind promotion and management of this mega-event. This is the first time in the history of reality shows that the Grand Finale will be held in Pune, on August 7th.

Fusion Events is going that extra mile to promote the show, providing the right ambience and making the show a huge success. Celebrities such as Mithun Chakrabarty also known as Grand Master along with Anil Kapoor and Sonam Kapoor who will promote their latest film Aisha will be present at the show. Judges of upcoming singing reality show Sa Re Ga Ma Pa , famous music directors Saajid & Vaajid will also be present.

Commenting on the win of this esteemed project, Alok Tilwankar, CEO, Fusion Events said, "It gives us immense pleasure to be managing the Grand Finale of Indian Television's most popular dancing reality show. The quality of dancing, talent of the contestants, format of the show, and the choice of judges have made the show extremely popular. We hope to add a new dimension to the success of the Grand Finale with our strength of mapping Indian sensitivities and giving audiences in Pune a taste of a Mega Event and making the show a huge success for the Channel."

Fusion played a vital role in searching & finalising the world class venue of Balewadi sports complex, the biggest air conditioned indoor stadium in the region which has a seating capacity for 7000 audience. Fusion which is well known for success and smooth execution of the events it handles will be responsible for the entire venue management including audience management at the show. The program will be live on air on 7th Aug from 8 pm onwards. Fusion will also take up responsibility of meeting varied requirements of production team, physical arrangements, and infrastructure management in Pune.

Fusion has tied-up with local media, malls & local schools where finalists will perform & promote the event. Fusion has also arranged for schools in nearby areas such as Panchgadi, Lonavala, Ahmednagar, Baramati to send their students to watch the grand event.

Adding more about managing the process of the Grand Finale, Alok adds, "Such popular shows have huge footfall and managing the crowd and maintaining the grandeur & reputation of the show is equally important. Mishaps and unpredictability are a part of these events. Security arrangements for the judges is also a big task, in fact sometimes we ourselves have to be on the grounds to see the management." "Despite the oddity and challenges, winning this mandate has been very satisfying, professionally. It is a pleasure working with Zee."

For further information, please contact:

K2 Communications Pvt Ltd

Indrani Ray Banerjee

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Email: Indrani.banerjee@k2communications.in