Hunt for India's best rock band is on

Media News

Mumbai, October 19, 2010

Tune those guitars & sarangis, tablas & drums as 'Kurkure Desi Beats Rock On with MTV' comes back to your city to audition your band! After a very successful stint in the first season, MTV India brings to you yet another rocking season of this jhakaas reality series. Judged by musical maestro, Pritam & the enigmatic Rahul Ram, bass guitarist and vocalist of Indian Ocean; the show will be hosted by your very own VJ Ayushmann. The show promises to come back with a bang and give another chance to the rockers to live the dream!

In the quest to find the best aspiring desi rockers in the country, one of India's biggest rock artist, Rahul Ram from the world renowned Desi Rock band - Indian Ocean will travel across Shillong on the 21st October, Kolkata on 24th October, Delhi on 27th October, Pune on 31st October & Bangalore on 2nd November to see if the contesting bands have it in them to be the next best band of India. And to top all this year, fans in Bangalore and Pune have reason to rejoice as they will get a chance to watch Indian Ocean and Sha'air and Func respectively LIVE in concert at Hard Rock Cafe! So, if you think you can tune in with the judges, don't forget to be there for auditions of Kurkure Desi Beats Rock On with MTV!

This season, Kurkure Desi Beats Rock On with MTV has adapted a completely different format. Instead of solo artists, MTV is inviting entries from bands. The bands need not be the stereotypical "desi" bands but must have it in them to show their desi side when asked to. Each band will get to perform 2 songs of their choice, one cover and one original. After the grueling round of auditions, top 10 bands will be shortlisted across 5 cities. And if the chance to play and interact with the best rock artists in the country wasn't enough, the winning band of this season will get to host a live show of their own!

Says Aditya Swamy, Channel Head, MTV India, "The musical talent in our country is of the highest quality and it is so diverse that young people are freely experimenting and creating sounds that are so fresh and yet powerful. With the Rock On auditions, we are looking to tap into this talent pool that will simply blow us away with their music. A hot line up backed by several interesting additions to the format should make this season a musical journey to remember."

Speaking on the occasion, Mr. Vidur Vyas, Director Marketing, PepsiCo Foods, said, "Kurkure Desi Beats stands for the confidence the Indian youth exudes today and 'Kurkure Desi Beats Rock On with MTV' is the perfect platform for the youth to express themselves. With a chance to become famous by just being desi in a rocking way, this contest has all the ingredients for a great blockbuster!"

MTV not only gives all you rock novices a chance to showcase your talent in front of the nation but also gives you a chance to perform in front of the best in the industry. So if you and your band eat, sleep and breathe Rock, think you are desi enough and want to be the next big thing on the desi Rock scene, don't miss this opportunity! Come out of your jamrooms and, audition for Kurkure Desi Beats Rock On with MTV and prove yourself to the world!

For further information, please contact:

Linopinion

Shweta Poojari

Mobile: +919819830369

Email: shweta.poojari@loweworldwide.com