94.3 MY FM plays secret Santa, spreads Happiness all over

Media News

New Delhi, December 16, 2010

Onset of the winter season is tantamount to uncountable reasons to rejoice and celebrate. Taking this forward 94.3 MY FM initiates their yearend CSR activity, "MY FM KOSHISH Dil Se" to bring forth the very essence of "Christmas" by spreading love and happiness to the underprivileged. The radio station has taken up the responsibility to collect warm clothes for the needy in alliance with reputed local NGOs all across MY FM markets, MY SANTA - the representative of the radio station shall distribute these gifts and warm clothes to the less fortunate.

This Christmas, listeners at 94.3 MY FM get an incredible opportunity to bring a smile on the faces of the deprived and be their Secret Santa through "MY FM KOSHISH Dil Se" - an International NAB Award winning initiative of MY FM. This large scale activity will culminate on December 25th, 2010.

Listeners who want to be a part of this blissful activity have to SMS MY Koshish on 54567 and MY FM volunteers will collect donations from their places after receiving the same. Radio Jockeys dressed as Santa in OB VANS will also go around the city to collect clothes or woolens from the people who send the SMS's. The activity also encompasses canter collection wherein the MY FM canter would cover high traffic points in each city and further aid the collections.

94.3 MY FM has adopted a holistic approach to the whole activity ensuring the convenience of people so that more and more people come forth and help make this drive a huge success. Thus, as an added assistance for the listeners, drop boxes adorned as the Red Sack of Santa will be placed at various catchment areas like malls, societies and corporate houses including MY FM offices. Leaving no stone unturned, to add maximum contentment in the lives of MY FM.

listeners, MY Happiness Tree will also be placed in these catchment areas, on which listeners can hang message cards and gifts with details and warm wishes for their loved ones. These will be duly delivered by MY FM.

Dispensing the joy of Christmas, Mr. Harrish M. Bhatia, CEO, 94.3 MY FM said, "By reinitiating MY FM KOSHISH Dil Se, this Christmas; MY FM aims to step into the New Year spreading love and happiness all over. Through this initiative we aspire to further enhance our existing connect with our listeners and portray that MY FM is not only about music and entertainment but is also a major CSR motivated union. With this drive, we give an opportunity to our listeners to do their part for the society and feel the joy of spreading the Christmas spirit. MY FM assures the reach of the collections to the rightful and deserving people."

The face and voice of the activity will be Santa who along with MY FM will urge all its listeners to come forward and extend a helping hand to the underprivileged people in the society and keep the real meaning of Christmas intact and make it a warm and special occasion for them.

So let's join hands and make it a MERRY CHRISTMAS indeed!!!

For further information, please contact:

The Storytellers

Pallavi Mahajan

Mobile: +919958523720

Email: pallavi@thestorytellers.co.in