Movies Now is No. 1 across 8 weeks

Media News

Mumbai, February 16, 2011

Movies Now - Hollywood in HD, the English Movie Channel from the Times Television Network, continues ruling the ratings board! The TAM ratings for 8 weeks: Week 52, 2010 - Week 7, 2011 across the 8 metros clearly defines the channel as the leader in the category.

The TAM ratings clearly establish that Movies Now is well ahead of competition with a phenomenal channel share of 34% across all top 8 metros. The launch of the channel has not only challenged the status quo of the English movie channel category, but has also catapulted the growth of the category from 50 GRPs to 72 GRPs i.e. an unparalleled 43% growth (Source: TAM Media Research, CS 15-34AB, 8 metros, Avg of (Wk 01-51'10) & (Wk 52'10-Wk 07'11)

Period: 8 wk avg from 19th Dec '10 to 12th Feb '11, TG: CS 15-34 AB, 8 metros

Source: TAM Media Research

English movie channel category

Source: TAM Media Research, CS 15-34AB, 8 metros, Avg of (Wk 44-51 '10) & (Wk 52'10-Wk 07 '11)

Speaking on the ratings, Ajay Trigunayat, Channel Head, Movies Now said "Our ratings are a testament to our strategy and execution. We are truly delighted to have achieved this position at the pinnacle at the start of our journey; however it is our constant endeavour to deliver better quality and entertainment to our viewers. We have received much success with our programming initiatives like - Rocky Reloaded; Loveboat; Moviethons. Viewers can look forward to an exciting line up ahead wherein in March we plan to show 40 new titles."

The channel is a part of TIMES TELEVISION NETWORK and compliments the urban focus of the network where it has met with great success via TIMES NOW, ET NOW and zoOm.

For further information, please contact:

LinOpinion - The Lintas PR Division

Samika M

Mobile: +919930036299

Email: Samika.meshram@loweworldwide.com