Fever 104 FM launches Music aur Cricket ka 'Maha Marathon'

Media News

New Delhi, February 18, 2011

Fever 104 FM in association with ESPNSTAR Sports launches an innovative Opening match musical marathon specially for Team India in the form of three hours of non-stop music play out across all four Fever 104 FM stations- Delhi, Mumbai, Bangalore and Kolkata.

Tomorrow audiences will enjoy a three hour long musical road block on Fever as a run-up to the first World Cup match. Based on past experience, Cricket loving audiences across India have their own personal quirks, idiosyncrasies and superstitions to ensure India wins. Some wear their special T-shirt, some don't shave, some sit cross legged whenever India plays a match while others sit on their favourite sofa and still more sit at a certain angle with their hands folded.

This World Cup, Fever 104 FM in association with ESPNSTAR Sports is going to play out it's very own superstition to ensure that Team India enters the tourney on a strong note. Three hours of non-stop music as a new and innovative radio programming format before the start of the India /Bangladesh match is Fever's way of ensuring India's successful start to the ICC World Cup'11. Fever 104 FM will stop all Ads/ commercial breaks and will not talk about anything but cricket and play just music because like all its audiences Fever 104 FM want India to win!

This activity is in association with ESPNSTAR Sports who are the official broadcasters of the ICC World Cup'11.

For further information, please contact:

Genesis Burson-Marsteller

Purnima Heble

Mobile: +919711209896

Email: purnima.heble@bm.com