Radio City 91.1 FM emerges as a market leader in Mumbai

Media News

Mumbai, March 15, 2011

It is established that FM Bole Toh…Radio City 91.1 FM in Mumbai. According to the latest RAM reports of week 8, Radio City 91.1 FM is at a clear No. 1 position in Mumbai with a market share of 15.1% in all SEC 12+ audiences. In the all SEC AB audience also Radio City is at a no. 1 position with a market share of 17.5%. Radio City was no. 1 based on TARP last week.

Commenting on being the market leader in Mumbai, Apurva Purohit, CEO, Radio City 91.1 FM, said - "It has been one of the most interesting journeys back to the top. Our consumer research brought forward the need to prop a few things in programming. We introduced a romantic band in afternoon and launched our new evening drive show- Taka - Tak Mumbai. We took our sub brands on ground to build greater consumer engagement and this helped us build affinity in our consumers mind. We extended our retro show Kal Bhi Aaj Bhi and one of our most recalled and loved show Love Guru off radio by launching Kal Bhi Aaj Bhi Classics and Love Guru Music CDs. We even had a Kal Bhi Aaj Bhi concert that met with outstanding response."

"We enhanced our offering in the live and unplugged show viz. Musical-e-Azam this year by showcasing contemporary and upcoming musicians which got us fantastic response. The way I look at it, reaching the no 1 position is just half the battle won. We need to ensure that we remain at the top by continuing to set new bench marks in innovative and exciting content," she added.

Overall the category has shown a dip by 1% but Radio City has shown the highest growth in reach and TSL by 6% and 11% respectively due to which it holds Clear No.1 position in the market followed by Radio Mirchi and Big FM.

About Radio City 91.1FM

Radio City 91.1FM is India's first and leading FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across 20 FM stations in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon.

Radio City 91.1FM offers a differentiated listening experience through melodious music to All SEC 12+ audiences across the nation. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences. Radio City 91.1 FM broadcasts round-the-clock using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance.

For further information, please contact:

Music Broadcast Pvt. Ltd.

Rachita Vaid

Mobile: +919769486752

Email: rachitav@myradiocity.com