Own a dream team this World Cup

Media News

Mumbai, March 16, 2011

As the cricket fever soars and the World Cup mania intensifies, UTV Action has launched the first of its kind corporate fantasy cricket game titled "BALLA BOL" which is powered by dream11.com. Taking the Indian passion for cricket a step forward, the action packed channel gives its patrons a chance to own an online cricket team this World Cup complete with trading players of their choice and winning points with every bet. Adding to the excitement, a few correct clicks can have patrons take home Apple Ipods week on week and the finale will see 3 lucky winners being gratified with swanky Apple IPads.

Based on the World Cup matches, Balla Bol has corporate officials register on the website and create their own cricket teams. The users are allocated a budget of Rs. 100 Cr in which they need to buy out 12 players for their dream team. The entries to create the online team freeze two hours prior to the live match. Later the users are allocated points based on how their team players perform in real in the tour.

Having witnessed an overwhelming response in the first two weeks since its launch, Balla Bol is all set to create a new benchmark for online fantasy cricket. Breaking conventional norms, a surprise package of two women, Neha from Madison and Namita from Microchem are seen leading the gaming charts which reinforce the fact that Balla Bol has cut across genders. Balla Bol is supported by a trade centric campaign comprising mailers, advertisements in leading trade magazines and an extensive LinkedIn campaign.

Kunal Mukherjee, Head Marketing, UTV Action comments; 'The channel has created this property keeping in mind the passion for cricket in our patrons. We have already seen a tremendous initial response and are sure to build on it with more enthusiasts getting hooked on to Balla Bol throughout the cricket season this year.'

To get a feel of the game log on to www.dream11.com/ utvaction and start making your dream team. You might be the lucky one to win the exciting prizes!

For further information, please contact:

UTV

Esha Verma

Email: esha.verma@utvgroup.com