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Chennai, March 23, 2011
The Business Enterprise, a new magazine that focuses on management and enterprise and not just business, rolled out its first edition in the month of March. The magazine is an offshoot of Brisk Corporate Services Pvt. Ltd., a Management Consultancy, delivering corporations a suite of business, strategy and operations consulting under one roof since 2003.
Brisk's mission is to help entrepreneurs make their dreams come true by strategizing and bringing them to reality. In line with its mission of spreading knowledge to entrepreneurs, business promoters, business managers and all those who seek and appreciate best practices and success formulae in the corporate world, Brisk chose to foray into the publishing industry, by launching its own business magazine, The Business Enterprise.
The magazine has plans to launch in 11 Indian local languages in the span of 24 months. "A large number of businessmen do not speak or read English, in fact, the number of people reading English who are also involved in doing business or are top management in smaller towns is relatively small. We feel that there is a gap in this genre, which we can fill," says Kalyan Kumar, the founder of the magazine. Another thing that sets them apart from the rest is that they are a 100% features based magazine, which makes it a 'year round read' or gives it a longer shelf-life. It also creates avenues to interact with our audience, be it through their feedback or through surveys, polls or contests.
The panel of writers at The Business Enterprise comprises of Industry Experts, Heads/Senior Executives in various corporations, Professors from top B-Schools, Management Gurus and Specialty Journalists from India and abroad. The magazine was launched with an entry readership of 50000 across the metros and major cities in India, including subscription and retail.
The Business Enterprise is a monthly priced at Rs 50 and is available nationally.
For further information, please contact:
Red Consulting
M.Raja Marthandan
Mobile: +919841570091
Email: raja@redconsulting.co.in
