Fever 104 FM makes a power statement in Kolkata

Media News

New Delhi, March 24, 2011

Riding high on the success of the One Day Mataram Campaign and the launch of India's first Radio Blog - Ki Bolchchen Dada, Fever 104FM is all set to bring alive the IPL fever with its exclusive association with the Kolkata Knight Riders. Fever 104 FM is proud to be the official radio partner of the Kolkata Knight Riders, for the second time in a row and is all geared to present exciting and engaging content on air!

IPL 4 beckons! Being the most sports friendly radio station, Fever 104 FM is all set to host a series of on-air and on-ground promotional initiatives and promises to bring alive the fun and thrill of the game for the listeners in Kolkata.

Fever 104 FM has witnessed an encouraging response for it initiatives in Kolkata; with the cumes on a continuous rise and the share gone up to 10%. With this relationship, Fever listeners can look forward to some great on-air content and exciting opportunities to be a part of all the fun and cheer this cricketing season. With an interactive and engaging line up of activities, this IPL season Fever 104FM promises to enhance the mania and thrill of the game with exciting and rewarding on-air activities.

Commenting on the tie-up, Mr. S Keerthivasan, Business Head, Fever 104 FM, said, "It gives us immense pleasure to continue our relationship with Kolkata Knight Riders and support the team this year too. We are looking forward to a great season ahead and have planned a host of exciting promotions and activities for our listeners in Kolkata. We have tremendous experience in presenting cricket in a never-before avatar and we look forward to bringing alive the IPL action for our listeners in Kolkata too. We have a very strong and dynamic team this year and as the most loved radio station, we shall go all out to ensure that we can bring alive the thrill and passion of cricket for the Kolkatans."

Mr Venky Mysore, CEO & MD of Kolkata Knight Riders, said, "Fever 104 FM was our radio partner last season as well and we are very happy to continue the association. The Fever FM team always plans unique, customized programming during IPL. We are sure KKR fans will love that their passion will be given a voice through Fever 104 FM."

For further information, please contact:

Genesis Burson-Marsteller

Purnima Heble

Mobile: +919711209896

Email: purnima.heble@bm.com