Fever 104 FM cheers Amchi Mumbai Indians this IPL season

Media News

New Delhi, April 11, 2011

Fever 104 FM, the country's most sports friendly radio station proudly supports Mumbai Indians as their official radio partner in the upcoming IPL season IV. For this special association, Fever 104 FM mounts support for the city and brings together all its unique aspects to showcase and cheer for the home team with 'Mumbai Hoga Ek! - A unique on-air campaign. Fever 104 FM further promises Mumbaikars a fun ride with an array of exciting and gratifying opportunities.

Adding to its innovative basket, Fever 104 FM has designed this special campaign, reiterating its support to Mumbai Indians with Mumbai hoga ek. The campaign will addresses the adversity of Mumbai and reach out to each Mumbaikar asking them to come together to cheer for their home team. Through this campaign, Mumbaikars from different cultures and backgrounds will be pledging their support for their home team this IPL Season. Listeners very much be a part of the team by expressing their opinions on the team, performance and encourage their favourite player.

Fever 104 FM has planned a lot of high octane and thrilling activities to root for the captain Apla Sachin and Amchi Mumbai. This year, Mumbai Indians team will see players like Harbhajan Singh, Andrew Symonds, Malinga, Pollard, Munaf Patel, Rohit Sharma and many more some of who have been playing for the team few new who have joined recently.

Commenting on this association, Mr. S Keerthivasan, Business Head - Fever 104 FM, said, "Cricket is truly a religion in India, it is a privilege to partner the Mumbai Indians. In supporting and keeping the sentiments of our listeners in mind, we have created an on-air festival of cricket with some innovative programming to help bring the heroes closer to their fans in Mumbai in true Mumbai ishtyle. We have always presented the game in a very distinct and unique manner packed with entertainment for all our listeners, and we promise the same to our listeners in Mumbai this year too."

On this occasion, Nikhil Dave - Head - Vibrant Media Communications which handles Reliance Industries / Mumbai Indians said, "We were associated with Fever 104 FM in previous season too, and based on the brief given to fever for this season, they came back with the best programming integration idea's. This year too, the 'Mumbai Hoga Ek' will surely be a blockbuster. The home team is very dear to Mumbaikars with Master Blaster Sachin as the captain and bowlers like Bhajji and Malinga enhancing the bowling attack. Hope this season brings the best to the team. I'm sure Fever listeners are in for a fun ride throughout IPL 4."

As the official radio partner, Fever 104 FM aims at garnering support and getting the Mumbaikars to cheer for their home team with more vigour and rejuvenated enthusiasm this season. Listeners can look forward to innovative and engaging content that promises to enhance the mania and thrill of the game with exciting and rewarding on-air activities.

For further information, please contact:

Genesis Burson-Marsteller

Purnima Heble

Mobile: +919711209896

Email: purnima.heble@bm.com