Zee Cafe launches new show Huge with an innovative promotional initiative

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afaqs! news bureau
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Media News

Mumbai, May 19, 2011

Zee Cafe presents an extremely relevant-lighthearted new show "Huge", premiering on 21st May, Saturday @ 9pm.

This new series follows the lives of seven teens and the staff at a weight-loss camp, as they look beneath the surface to discover their true selves. Motivated Amber has been saving all year to afford Wellness Canyon (aka Fat Camp) and she can't wait to start losing weight. Will's wealthy health-nut parents force her to attend the camp so Will vows revenge by gaining weight.

These two roommates are supposed to work together to meet their weight-loss goals but soon Will's leading Amber on "hikes" to 7 - Eleven, Amber's relentless energy is driving Will to eat chocolate and they're both crushing on the same guy. With Amber as committed to the cause as Will is to undermine the system, this summer's going to be about more than just counting calories.

The series was based on young-adult novel of the same name by Sasha Paley. The hour long drama series revolves around eight teens sent to a summer weight-loss camp called Camp Victory. Winnie Holzman and her daughter Savannah Dooley wrote the pilot.

Zee Cafe's new show ‘HUGE' has planned a never been done before exclusive 15min sneak-peek of the show on the channels official face book page

A special landing tab is created for the show which will run the 15min video for 5days from Monday 16th May to Friday 20th May and the sneak-peek is promoted via face book ad banners and on-air promo end slates.

In the first episode the campers arrive to Camp Victory and Will is less than thrilled about being there. To spite her parents, Will decides to try to gain weight while there, and she sells fatty treats to the other campers until one of campers, Caitlin, is sent home for being caught trying to vomit the food she bought from Will. Will and Amber clash and Will pulls a mean prank on her, thinking Amber told on her about selling the treats. Meanwhile, Amber is smitten by George, the new camp counselor. Will tries to run away to her uncle's, but is found by Dr. Rand. By the end of the episode, Will indicates she is willing to give Camp Victory another chance.

Tune In: Premieres 21st May, Sat - Sun @ 9pm.

For further information, please contact:

Zee Entertainment Enterprises Ltd.

Priyanka Pande

Mobile: +919833195535

Email: priyanka.pande@zeenetwork.com

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