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New Delhi, May 23, 2011
It's time to Go Hero in school with Ben 10! Cartoon Network, the number one TV destination for kids in India, has unleashed a full line of awesome back-to-school gear that's sure to make every student a hero in the schoolyard.
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Featuring Ben Tennyson and his world-saving aliens in a range of creative designs, the back-to-school gear spans everything kids need to power up for the new term: cool stationery, school bags, apparel, and just in case of wet weather, raincoats and umbrellas!
Launched by Cartoon Network Enterprises, the global licensing and merchandising division of Cartoon Network, the exciting Ben 10 school gear is available at leading retailers nationwide.
“The new range features some of our best designs and demonstrates yet another way Cartoon Network engages kids by extending the world of Ben 10 from the TV screen to every day life,” said Gaurav Brar, Director Cartoon Network Enterprises, South Asia.
Buyers of the new Ben 10 range will also be in the running to win the ultimate money-can't-buy experience: meeting their superhero Ben Tennyson live in Landmark, DLF Mall, Gurgaon at 5 pm on 29 May and in Mumbai on June 11 at Hamleys, Phoenix Mills and June 12 at Landmark, Infiniti Mall and Lifestyle, InOrbit Mall respectively.
From now until June 12 with the purchase of Ben 10 school gear or toys worth Rs. 1000/- or more at selected Hamleys, Landmark and Lifestyle stores, kids get exciting free gifts including limited edition Ben 10 alarm clock and qualify for entry into the fun Ben 10 slogan contest.
Winners of the best slogans will meet their superhero, and have the ultimate adventure story to tell their friends upon returning to school. The kids will also win a back-to-school hamper. Entry details can be found in the participating stores.
For first-hand slogan inspiration such as Ben's catch-cry, “There's a time to go hero and time to go ULTIMATE” kids can watch Cartoon Network Alien Invasion, Monday-Thursday 2:00-4:00 p.m. on Cartoon Network.
For further information, please contact:
Genesis Burson-Marsteller
Richa Singh
Mobile: +919999746411
Email: richa.singh@bm.com
