Sony Music Entertainment India to promote the top 12 finalists of X Factor

Media News

Mumbai, May 23, 2011

Sony Music Entertainment India, global leaders in music, today announced the association with the world's biggest singing show - X factor. Through this association, Sony Music will manage the top 12 finalists from the contest with regards to all aspects ranging from LIVE shows, international concerts and more.

Commenting on the association, Sanujeet Bhujabal, Marketing Director Sony Music Entertainment India said, "X factor is an exciting music show format that offers distinctive and breakthrough entertainment. We are excited to be able to manage the final 12 contestants and hope to open the big world of music entertainment to them."

X Factor is the biggest singing reality show worldwide, and am looking forward to its India launch," said Sneha Rajani, Senior EVP &  Business Head Sony Entertainment Television , "I have no doubt  X Factor India will find winners worthy of international acclaim and career longevity, and believe with Sony's worldwide effort and expertise in managing talent, the contestants' potential can be unlimited."

X Factor developed by Simon Colwell, kick started the auditions in Ahmedabad Kolkata Lucknow, Indore and Mumbai. X Factor in India is all set to unleash the ultimate power of entertainment only on Sony Entertainment Television.

Sony Music Entertainment has been in the fore front in managing talent since Indian Idol 1st season and thereafter all seasons till Indian Idol 5. Additionally, India's Got Talent all seasons, artists have also been managed by Sony Music.

For further information, please contact:

Sony Music Entertainment

Poonam

Mobile: 9892049132

Email: poonam.nikam@sonymusic.com