Fever 104 FM sparks celebrations in Mumbai

Media News

Mumbai, October 3, 2011

Fever 104 FM is all out and drenched in festivity this season. With the on-going navratras, Fever 104FM has geared to please the Durga Mata, Goddess of prosperity. In Mumbai, Fever 104 FM has soaked itself with the Dandiya and Garba flavor in the city through associations with all leading pandals in the city.

In association with some of city's biggest and popular dandiya groups like Kora Kendra - Kandivali, Art of Living Dandiya - Bandra, Vrindavan Society - Thane, Vipal Shah's Dandiya - Borivali, Fever 104 FM will be giving away Mumbaikars free passes to go and dance at their favourite pandal. What's more! Fever 104 FM jocks will host some interactive and informative segments on-air centered around the festival. Educating their listeners on the significance of the sacred nine day festivities, the on-air programming will see specialized content on each of the days of Navratri, updates from across the city on Dandiya and Garba special/themes parties, places to go/eat, etc.

Some of Mumbai's famous Gujarati personalities will also participate and share their thoughts and memorable moments on Fever 104 FM. To add some spice; Fever also presents 'Fever Dandiya Nights' where RJ Praveen will play out some songs with dandiya special beats for his listeners on Fever 104 FM.

In line with the cosmopolitan culture of the city, Fever 104 FM has also tied up with Durga Pujo pandals like Abhijeet Bhatacharya's Durga Puja - Lokhandwala, Andheri, Katha Durga Puja - D N Nagar, Andheri and Vashi Durga Puja - Vashi Cultural Association. Fever 104 FM is truly going all out and adding excitement and fun for its listeners across the nation. With Jagratas in the north, Durga Pujo, Dhaaki in the east and Dandiya in the west, the station will surely delight the Goddess and her believers alike!

For further information, please contact:

Genesis Burson-Marsteller

Purnima Heble

Mobile: 9711209896

Email: purnima.heble@bm.com