Viewers plan to begin 'Samvat 2068' on a profitable note with ET NOW

Media News

Mumbai, October 12, 2011

As the markets gear up for the Mahurat Trading Session of ‘Samvat 2068’, ET NOW continues its successful run as India’s leading Stock Market Channel for the third consecutive week.

As per the latest Television Audience Measurement data for Week 41 (2nd October, 2011 to 8th October, 2011), ET NOW leads the English Business News Genre with 45% market share in All India 1Mn+ Market amongst the core audience from CS AB Males 25+ Yrs. The channel has been consistently leading the genre over the last 3 weeks with a market share of 43%.

Also, during the all-important ‘Stock Market Hours’ (Weekdays: 8am to 4pm) which contribute significantly to the overall viewership of the genre, ET NOW dominates with a market share of 50% in All India 1Mn+ market amongst the core audience from CS AB Males 25+ Yrs.

Stay tuned to ET NOW & get ready for an auspicious & profitable beginning to ‘Samvat 2068’.

For further information, please contact:

LinOpinion

Neethu John

Tel: +91-22-24935377

Email: neethu.john@loweandpartners.com