Suvarna TV to air Kannada version of Kaun Banega Crorepati on March 12

Media News

Bangalore, March 5, 2012

Suvarna - the Star Network's Kannada General Entertainment channel - has announced the launch of the biggest show on Kannada Television: "Kannadada Kotyadhipathi." The show is based on the globally super successful format "Who Wants to be a Millionaire," familiar to most people in our country in its Hindi version "Kaun Banega Crorepati" (KBC).

This show is being hosted by the face of Kannada film industry Puneeth Rajkumar. Big Synergy, the production house, which made the Hindi version, Kaun Banega Crorepati, is also responsible for producing Kannadada Kotyadhipathi.

The core thought behind this show is "Knowledge can change your life", this show is meant for common Kannadigas, with the biggest prize money of Rs 1,00,00,000 (Rupees One Crore) at stake.

The show will be aired from March 12 from 8 PM onwards. This will be aired from Monday - Thursday on Suvarna Channel.

"Santoor" the brand of Wipro Consumer Care is the presenting sponsor of the show. Pepsodent is the powered sponsor and "Airtel" is the telecom partner.

On this occasion, Anup Chandrasekharan, the business head of the channel said, "Suvarna has been trying to get different content to the Kannada viewers. "Kannadada Kotyadhipathi" is yet another show that stands for wholesome family entertainment. We at Suvarna are happy that Puneeth Rajkumar, the face of Kannada film industry, is doing this path breaking show for us. Big Synergy the production house which produced the Hindi version of KBC is also doing this version. They are a team of experts and I am happy to be associated with them. To promote this show we have a 360 degree marketing approach, we have planned and executed both ATL & BTL activities at a scale which has never been done for any Kannada show".

The host of the show, Puneeth Rajkumar said, "I am excited about being the anchor of this show which gives me an opportunity to interact closely with the common people. It gives me immense pleasure to be part of the Suvarna family. The format of the show is unique as this gives the common people an opportunity to use their knowledge and change their lives."

"Siddhartha Basu is a veteran quiz master and I have learnt a lot about the show and the format from him and his team", he added.

On behalf of the producers of the show, Siddhartha Basu, CMD, Big Synergy says, "No effort and expense has been spared in mounting this show to world class standards, and the initial calls for entry have drawn a fantastic response, bringing forward remarkable contestants from different sections of society, and far flung corners of Karnataka.

"Puneeth Rajkumar makes for a most endearing and charming host, who conducts the show entertainingly and with great enthusiasm. We at Big Synergy are delighted to work together with 'Namma Appu' and the Suvarna team to bring this life-changing knowledge game for the entertainment of Kannadiga viewers everywhere," he added.

Suvarna has been bringing some of the most popular successful reality shows and wholesome family entertainment to Kannada homes. Suvarna stands for fresh and differentiated programming. A family entertainment channel that has a lineup of popular programs including Lakumi, Guru Raghavendra Vaibhava, Kitchen Kiladigalu, Neena Naana, Preethiyinda, Bombat Bhojana, Krishna Rukmini, Anna thangi, Padavaralli Paddegalu and Nagapanchami.

Most recently honored with CNN-IBN's prestigious Indian of the Year award for entertainment, and the Big Star Entertainment Award for the Show of the Decade, and Best Non-fiction Show of the year, BIG Synergy has not just added to its string of awards from its inception as a production house in 1986, but further strengthened its reputation as a leader in the field of factual entertainment in India. The company has been at the helm of producing some of the country's most critically and popularly acclaimed programmes, noted for engagingly rich content with world class production values and is now producing programmes for a number of broadcasters out of Delhi, Chennai, Kolkata and Mumbai.

Over the years BIG Synergy has produced more than 4000 hours of original content, in a variety of genres, including both international and indigenous formats. Some of the notable shows produced by the company in recent years are the landmark Kaun Banega Crorepati ' in Hindi, Bangla and Bhojpuri, India's Got Talent, Dus Ka Dum, Jhalak Dikhla Ja-Dancing with the Stars, Aap ki Kachehri, Sach ka Saamna, Sports ka Superstar, Bollywood ka Boss, Tech Grandmasters and Foodistan.

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B2 Media Public Relations

Sundar Iyer

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