BIG CBS Love to air new show 'I Love Style'

Media News

Mumbai, March 5, 2012

Move over style check! It's now time to show some love as BIG CBS Networks announces the launch of their third home grown property 'I Love Style', to be aired exclusively on BIG CBS Love. The show lives up to its name and is designed to feature everything around 'living in style'! From products to experiences, the show will talk about all the things desired by those who appreciate luxury. I Love Style will feature the current trends in the international and Indian high fashion and luxury space. The channel, already boasts of an excellent reach to relevant women audiences – who are upwardly mobile, economically independent, have finer things in life and live life in style!

To ensure high appeal amongst its audiences, the show will have a casual chic vibe, hosted by two anchors through a highly engaging conversation, as they discover and experience the newest and most exclusive products on the block. The show's concept involves research and understanding of the product by the internal team, post which the products are featured on the show – their positives highlighted, while showcasing the increase in style quotient that the product will bring. The show will also feature a premium 'Style Brand of the Week', which will score over a very tough list of competitors.

BIG CBS Love, has, within a short period of time, been able to make a place for itself in the minds of the urban females. With a view to maintain this stronghold, the Channel brings its discerning audiences, the newest and most entertaining content catering to their luxury needs.

The products featured on the show include clothing, décor, hair and makeup, jewellery, watches, accessories, high end cars, luxury hotels and resorts and a lot more. The show also has a section where the viewers are asked a question about the brands featured and one Lucky winner gets a gift voucher or hamper courtesy the clients.

The launch of I Love Style complements the recently launched 'Choose Your Set Top Box Wisely Campaign', from the Reliance Broadcast Network stable, which showcases the excellent options on television and hence enables audiences with appropriate information to make the right choice while choosing their set top boxes, come digitization. The Campaign parallely also enables operators to build their brand equity.

The show is scheduled to launch in April and is gearing to feature the most stylish of styles that their audiences are sure to love with I Love Style!

For further information, please contact:

Moes Art

Amreen Bhujwala

Mobile: +91.9769221065

E-mail:amreen@moes-art.com