DNA fast approaching the 1 million mark

Media News

New Delhi, March 13, 2012

In the recently released figures of IRS Q4 2011, DNA's national readership (AIR) is almost 9 lakh readers, barely 1.37 lakh away from the No 5 position, Deccan Chronicle. In IRS Q3 2011, the gap was 2.31 lakh, which has sharply reduced.

The IRS figures of DNA, still do not capture readership of it's recently launched Indore edition, which will only add to the figures in the next rounds.

Explains Gautam Dalal, V-P Marketing at DNA: "The growth is led by our sharp copies ramp up in Mumbai, supported by multiple reader connect campaigns that have helped raise brand stature and aid mast head recall."

In Mumbai, DNA has retained its No 2 Broadsheet daily position by TR, and grown to it's highest ever figures. With this growth, DNA Mumbai has maintained it's quality of readers with over 42 per cent sole readers and 72 per cent being SEC AB.

DNA was launched in Mumbai in July 2005 and has since grown to six editions across five states. It achieved the No.6 english daily position in IRS Q1 2011 and in the last 1 year alone, it has added 1.44 lakh readers. In the recent IRS, DNA has grown in its editions of Pune, Ahmedabad and Jaipur as well.

Summarises Dalal, "DNA had to earn it's acceptance as a credible daily, led by our ethical & complete reporting. As a newspaper brand matures, it's mast head recall multiplies, raising readership figures sharply. DNA is now entering this phase, which will cement it's position amongst the top english dailies of India."

For further information, please contact:

DNA

John M Kohlhoff

Mobile: +91 96191 60605

E-mail: k_john@dnaindia.net