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Mumbai, April 16, 2012
Reliance Broadcast Network Limited's intellectual property vertical BIG Live and its radio arm 92.7 BIG FM, have announced the second edition of BIG Marathi Music Awards 2012 - the biggest celebration of regional music for the Marathi music industry. After the phenomenal success last year, the second edition of BIG Marathi Music Awards promises to be bigger, better and more glamorous this year round.
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ETV Marathi will once again be the official telecast partner and STAR Majha comes on board as the news partner. A special 1 hour segment of the ceremony will be aired on STAR Majha.
BIG Marathi Music Awards 2012 is a unique and one-of-kind platform conceptualised to recognize, applaud, and honor the extraordinary talent from the Marathi music industry who have significantly contributed to the music industry. These awards will have nominations across a wide range of categories and will also pay tribute to legendary artists of the Marathi Music fraternity who have contributed to growing the industry and inspiring talented young singers and musicians to excel.
The esteemed list of jury members include classical vocalist Arati Ankalikar, Playback singer Ravindra Sathye and the extremely versatile singer with many voices, Sudesh Bhosle. The jury, along with the local public will select the winners.
A judicious mix of media including 92.7 BIG FM, OOH media and the social media will be pressed into service to promote this property. It goes without saying that this multi-media approach will connect with consumers across various touch points. This platform provides an extremely appropriate opportunity for marketers and advertisers to reach out to their consumers from the region.
The Facebook page which will be specially created for this property will allow the online users to browse through the page, explore links, and upload videos or files in related categories and above all a special voting application to vote for their favorite nominee of the awards. In addition to all this promotion an SMS push for the event will reach out to 10 lakhs consumers directly.
For further information, please contact:
Reliance Broadcast Network
Cheryl D'Souza
Mobile: +91-9322198940
E-mail: cheryl.waldiya@reliancebroadcast.com
