Life OK finds perfect match in Chennai Super Kings

Media News

Mumbai, April 19, 2012

India's only channel that's dedicated to cherishing life has found its match on the cricket field! Life OK is happy to announce becoming a partner of Chennai Super Kings, whose skipper and mates are living examples of the philosophy the channel stands for. The defending champions of cricket's premier league will proudly wear the Life OK logo as they welcome the channel as their newest team member and espouse the values that are dear to Life OK - appreciating life's finer things from family to friends to finding happiness in modest yet noble causes.

"This is not your run-of-the mill marketing campaign," said Ajit Thakur, general manager at Life OK. "We are using the religion called cricket and players who are role models to help you appreciate your grandmother's recipe or anything that your family does to make your life special that in turn makes life a continuing story of celebration. That's what Life OK is all about. Sit back and enjoy life with us."

Rakesh Singh, joint president, marketing at India Cements Ltd said "We are happy to have Life Ok as a partner. We at Chennai Super kings believe that Life OK shares similar values of commitment, team spirit & happiness in collective as reflected though their programing philosophy. We are confident that this association will bring value to our brand, business and would help us connect with our fans more effectively. As they say if your family is with you, life is OK. After all, Jo pass hai, woh khaas hai".

This partnership also means that Life OK's viewers will get to be part of the premier league through contests and quizzes that they can win to watch Chennai Super Kings live in action. It will bring Life OK's viewers closers to this year's latest cricketing action.

This association means high visibility for the channel through the cricket field, as Life OK will be seen on the jerseys of Chennai Super Kings members all through the tournament.

For further information, please contact:

Hanmer MSL

Pragati Luhadia

Mobile: +91 98206 53902

E-mail: pragati.luhadia@hanmermsl.com