Experience Kingfisher Premium 'The Great Indian Octoberfest' live on Facebook & Kingfisherworld.com

Media News

Mumbai, October 09, 2012

Kingfisher Premium announces the launch of its multimedia campaign designed for Kingfisher Premium 'The Great Indian Octoberfest' (TGIOF), 2012. The campaign brings together the online and offline world through collaborative initiatives to offer fans a multimedia experience of TGIOF 2012, irrespective of their geographic locations.

TGIOF for the first time goes beyond the event to give consumers a seamless experience of sharing 'Good Times' on their favourite social platform. Those who cannot attend, Kingfisher will bring TGIOF to their desktops through live streaming on Facebook & Kingfisherworld.com.

And for those who are at the event, things get bigger and better as it enables attendees to save & share memories that last beyond the moment. For the first time ever, TGIOF will witness the use of finger print technology. The attendees will have to share their Social network login details to match with their finger-prints that will allow them to tag & share their favorite moments of Octoberfest with their online friends. Fingerprint scanners placed at the venue will possess a camera setup that will trigger reactions like take & share pictures (Kingfisher branded) to their FB News feed, a Facebook Check-In, Like etc.

To take the fest to the next level, live streaming of TGIOF will also be available at over 12,000 cyber cafes in cities of Mumbai, Delhi and Bangalore as a means of involving fans in these places.

To promote the unique digital initiatives; Kingfisher has planned an innovative print campaign using image recognition technology. Users will have to click the print ad & the teaser video of Octoberfest comes alive on their mobile screen. This will direct them to the Kingfisher Facebook Page to view the live Streaming of TGIOF.

For further information, please contact:

PR Pundit

Melanie Fernandes

Mobile: +919820159967

Email: melanie.f@prpundit.com