BIG CBS Prime to air two new shows starting 28th January 2013

Media News

Mumbai, January 28, 2013

BIG CBS PRIME, part of India’s No. 1 English Entertainment Network – the BIG CBS Network, is gearing up to launch two new shows this January. The hilarious new spy ‘dramedy’ Chaos and the exhilarating multiple-Emmy Award winning show 48 Hours will premiere on January 28th, 2013 exclusively on BIG CBS PRIME. Optimizing on the wide array of opportunities opened up post digitization, BIG CBS PRIME will kick start the year with a bang bringing the latest and freshest content that will keep audiences engaged. Both shows will air every Monday to Friday with 48 Hours being telecast at 10.30pm followed by Chaos at 11.30pm.

17 Emmy Award Winning show, 48 Hours is a gripping American documentary series. The critically-acclaimed show is a thrilling investigation series that delves into a single subject – a crime that has occurred in the past 48 hours! The show examines the situation from multiple angles in a saturation coverage and action-driven style. 48 Hours enjoys a loyal fan-following for its unique approach, in-depth analysis and as-it-happens narration style.

Chaos is a laughter-inducing show highlighting the events in the lives of a group of four rogue CIA spies who work at the Office of Disruptive Services. The group renames themselves as the Cocky, Intelligent, Awesome team, as the men collectively combat threats to national security amidst the rampant incompetence existing within the bureaucracy and the incessant political bickering, leading to hilarious situations. Together, the four CIA spies perform covert operations, attacking each assignment with unparalleled confidence and gusto, even with their outdated technology and limited supplies. Chaos will be promoted extensively across digital and social media platforms for increased visibility among target audiences while ensuring optimal impact and reach to connect with its viewers.

Both shows, Chaos and 48 Hours will be launched with a robust marketing campaign with enhanced focus on digital and social media platforms enabling increased visibility among target audiences while ensuring optimal impact and reach to connect with its viewers.

Mr. Anand Chakravarthy, Business Head - BIG CBS, said, “With our two remarkable new shows, Chaos and 48 hours, BIG CBS PRIME is guaranteed to appeal to the changing preferences of the elite urban Indian male. The contemporary concepts, the fast-paced action and high adrenaline that the shows have to offer will resonate well with our viewers while providing marketers with a strong platform for reaching out to their target audiences.”

Emmy-award winner 48 Hours and Chaos, a new spy dramedy will premiere on 28th January 2013, exclusively on BIG CBS PRIME from Monday to Friday at 10.30 PM and 11.30 PM respectively.

For further information, please contact:

Moes-Art

Natashaa Bandodkar

Mobile: +919820824534

Email: natashaa@moes-art.com