Radio City's answer to commuter woes - 'Bhai Cycle Kar'

Media News

Mumbai, August, 2013

Radio City 91.1 FM presents 'Cyclathon' with RJ Rohit, taking on the 'autowalas' of Mumbai. RJ Rohit of 'Taka Tak Mumbai' takes a trip from Thane to Bandra on a cycle for an entire week. The week long 'Bhai Cycle Kar' takes on the autowalas of Mumbai in a fun way.

The aim is to protest against the 'autowalas' in a fun way. Who hasn't been a victim of the whims and fantasies of 'autowalas' in Mumbai. 'Bhai Cycle Kar' is a symbolic protest, where RJ Rohit Vir covers a stretch of 30 kms from Thane to Bandra on his cycle. He interacts with listeners on the way. Keeping up Rohit Vir's spirits, bands perform in the RadioCity studios. 'Cyclathon' was flagged off in the RadioCity studio by our RJs accompanied by ace singer, Neeti Mohan. It went off on a superb start with some excited listeners calling in to recount the experience of having seen their favorite RJ Rohit Vir in the 'Cyclathon'.

As the activity progresses we will have other eminent personalities to our studios, boosting up Rohit Vir's morale. In order to keep up the spirits, RJ Salil of 'Kasa Kai Mumbai' joined 'Bhai Cycle Kar', as did ace singer Abhijeet Sawant.

The leading radio network in the country, RadioCity has been replete with innovative ideas. RJ Rohit Vir takes RadioCity's innovative spirit a notch higher with this innovative activity. Earlier this year, his journey to the draught-infested areas in Maharashtra, had been highly appreciated by our listeners. This time, Rohit Vir takes on the autowalas of Mumbai.

Stay tuned to FM BoleTohRadioCity 91.1 FM to partake of all the fun of 'Cyclathon' with RJ Rohit Vir.

For further information:

Aesha

Mobile: +91 9819421220

Email: aesham@myradiocity.com