KICK on STAR GOLD is the highest rated TV premiere of 2014

Media News

Mumbai, October 09, 2014:

Star Gold reiterates its promise of being the Home of Blockbuster Premieres with the World TV Premiere of KICK clocking a whopping 4493 TVT in Week 40 of 2014 (September 28 – October 4, 2014). With the record-breaking success of Kick on Indian television, Star Gold holds the record of airing the highest rated TV premiere of 2014.

After the successful TV premieres of blockbuster films like Singham, Bodyguard, Housefull 2, Son of Sardaar, Bol Bachchan, Dabangg 2, Bhaag Milkha Bhaag, Jai Ho and others; this is yet another achievement for Star Gold. The premiere of Kick helped Star Gold garner a total of 118550 GVTs, leading the rating charts among Hindi movie channels in Week 40. The channel witnessed a growth of 35602 GVTs in Week 40, in comparison to the previous week ratings.

Channel

GVTs – Week 40

GVTs – Week 39

Star Gold

118550

82948

MAX

83361

85555

Zee Cinema

79205

77309

Movies OK

61213

61312

Source: TAM HSM: CS Male 15+

Commenting on the success of Kick on Star Gold, Hemal Jhaveri, Executive Vice President, Star Gold, said, “Star Gold continues to be the favourite platform for the biggest and best of Bollywood blockbusters. Kick on Star Gold has proved to be the most successful TV premiere of 2014, and we would like to thank our audience for the overwhelming response and appreciation. We intend to offer our viewers even bigger blockbuster premieres in the future with the next being Singham Returns.”

KICK premiered on Star Gold on Sunday, 28th September 2014, 8 pm. The channel had rolled out a larger than life marketing campaign across 12 cities including television, print, outdoor, digital, radio and on ground mediums.

With the maximum number of Rs. 100 crore Bollywood films being premiered on the channel, high profile movie acquisitions for 2014 and TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

For further information, please contact:

Buzz PR

Rishitu Amarnani

Mobile:+91-98332-19552

Email: rishituamarnani@buzzpr.in