Big Magic presents the big diwali special

Media news

Mumbai, October 13, 2014

The festival of lights – Diwali is here, signifying the victory of light over darkness, knowledge over ignorance, good over evil, and hope over despair. In celebrating this festival with audiences BIG Magic presents the BIG Diwali Special, a one hour festive spike on the 20th of October from 8-9pm. The programming offering will see artists from across the shows of Ajab Gajab Ghar Jamai, Mahisagar and Raavi come together to celebrate the festival on the comic caper Uff! Yeh Nadaniyaan ensuring audiences have their dose of laughter during the festive celebrations.

With a strong foothold across Uttar Pradesh, Madhya Pradesh, Rajasthan and the PHCHP region, the programming spike has been designed basis market insights, in-depth understanding of what audiences seek in television entertainment and the expertise to craft an entertainment offering that makes for brilliant audience engagement. The offering, a concoction of traditional celebrations peppered with comedy, ensures the special will resonate excellently with audiences. Adding spark this the festive,popular names like Upasana Singh, Himani Shivpuri, Sumit Vats and Vandana Pathak will be seen rejoicing the Diwali Mohatsav with the Nadaan Family. This extravagant celebration will provide an assortment of fun, entertaintment, humor and laughter for all the loyal patrons.

Commenting on the special incorporation, Mr. Lavneesh Gupta, COO, Reliance Broadcast Network said, “Diwali being the most celebrated festival in India and especially across the HSM’s, becomes an obvious and natural opportunity for us to connect with audiences and marketers. Our hour long BIG Diwali special, crafted to ensure entertainment sensibilities of our audiences are met, will deliver the perfect blend of entertainment riding on the pegs of humor and the festive spirit. Adequately marketed, the special is another offering that strengthens connect. ”

BIG MAGIC is available across key DTH players ranging Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

Festive specials rate well with BIG Magic’s audiences:

· A special done for Eid and Teej on the show Akbar Birbal, saw a huge spurt in reach for the show across the HSM’s.

· Festive special for Janmashthami, a very key celebration in the Hindi heartland, saw all shows amalgamating to offer audiences a splendid entertainment evening converging on the show Ajab Gajab Ghar Jamai. This again delivered a spurt in reach.

Don’t miss the BIG Diwali Special on October 20, 2014 from 8-9pm, exclusively on BIG Magic.

For further information, please contact:

Bidisha

Email:bidisha@moes-art.com