Media Brief
National, December 18, 2014
Every year, Google Inc releases a list of topics that were searched by users in the country within the past 12 months. The searches reflect changing consumer trends and choices. This year, there are some new entries which have made an impact among the internet users of India. For Times Internet, India’s Largest Digital Products Network, it is double celebration as they have secured two out of top 10 positions in the list.
A look at the charts:
Top 10 searches in 2013
1. IRCTC
2. Cricinfo
3. Flipkart
4. PNR Status
5. HDFC Netbanking
6. SBI Online
7. SSC
8. IBPS
9. OLX
10.Axis Bank
Top 10 searches in 2014
1. IRCTC
2. Flipkart
3. SBI Online
4. Snapdeal
5. PNR Status
6. HDFC Netbanking
7. Cricbuzz
8. Google Translate
9. Times Of India
10.Amazon
The 2014 list of searches indicates the rising interest in eCommerce websites with as many as 3 major players featuring in the list as opposed to just 1 in 2013.
An interesting new entry in the list this year is Times Internet’s Cricbuzz. While it is a known fact that the sport is almost like a religion in India, online search patterns of the users over the last two years further testify it. From ESPN’s CricInfo last year to Cricbuzz in 2014, Indian users have also indicated a shift in choice when it comes to searching for cricket news and updates.
Apart from the cricket news website, another Times Internet brand has also secured a position in the Top 10 Google searches in India for the year. ‘Times of India.com’ featuring in the list can be attributed to the its growing dominance in the news & media space and becoming the preferred brand in news searches for Indians.
For further details, please contact:
Yashmeen Barua
Email:Yashmeen.Barua@timesinternet.in
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