Digital

Hotstar makes its Specials debut with MS Dhoni feat Roar of the Lion

MS Dhoni plays the protagonist in the docu-drama and narrates their comeback story. Read more

During the IPL if a cricketer hits a six customers could win big

During the IPL, if a cricketer hits a six, customers could win big

Aishwarya Ramesh | March 26, 2019

Swiggy and Goibibo want to reward customers when IPL cricketers hit 4s and 6s. Read more

OLX upgrades its app with a host of new features

OLX upgrades its app with a host of new features

Deepashree Banerjee | March 26, 2019

The global online marketplace unveils its new logo along with a host of new mobile and web features and, of course, a new tagline... Read more

WhatsApp prompts users to Share Joy Not Rumours once again

WhatsApp prompts users to 'Share Joy, Not Rumours' once again

afaqs! news bureau | March 25, 2019

WhatsApp has recently launched its second leg of the campaign keeping the upcoming general elections in mind. Read more

Mumbai Police is killing it on Twitter

Mumbai Police is killing it on Twitter...

afaqs! news bureau | March 22, 2019

...With some edgy, creative posts. Here are some of our favourites. Read more

BJPs Main Bhi Chowkidar campaign revives old Center Fresh ad

BJP's 'Main Bhi Chowkidar' campaign revives old Center Fresh ad

Abid Hussain Barlaskar | March 20, 2019

Almost a decade after its creation, a Center Fresh ad has popped up on social media in a political context. Read more

SBI Life Insurance launches Thanks A Dot self-examination awareness campaign for breast cancer

SBI Life Insurance launches "Thanks A Dot" self-examination awareness campaign for breast cancer

afaqs! news bureau | March 20, 2019

As part of the campaign, the brand has also introduced an easy-to-use, self-training module to detect the early signs of lump formation. Read more

Hotstar launches new service - Hotstar VIP

Hotstar launches new service - Hotstar VIP

afaqs! news bureau | March 20, 2019

The brand new subscription service starts from March 20, 2019. Read more

Facebooks Manish Khanduri joins Congress party

Facebook's Manish Khanduri joins Congress party

afaqs! news bureau | March 19, 2019

Khanduri joined Facebook last year as head of news partnerships - India. Read more

Guess whos feeling the heat from Swiggy-Zomato-Foodpanda

Guess who's feeling the heat from Swiggy-Zomato-Foodpanda...

Abid Hussain Barlaskar and Aishwarya Ramesh | March 18, 2019

In a bid to stay relevant to youngsters who order in regularly, this ready-to-cook brand we're all familiar with, makes a case against food delivery apps. Read more

Ford Figo to take lucky matches on Tinder out for an evening ride

Ford Figo to take lucky matches on Tinder out for an evening ride

Deepashree Banerjee | March 18, 2019

A Tinder profile by the name 'New Figo' is inviting users to swipe right to win a date with the hot hatchback... Read more

Get over the Millennials its time to focus on the Centennial

Get over the Millennials; it's time to focus on the Centennial

S Swaminathan | March 18, 2019

Our guest author makes a case for a new kind of target audience. Read more

WhatsApp and NASSCOM Foundation collaborate for Digital Literacy in India

WhatsApp and NASSCOM Foundation collaborate for Digital Literacy in India

afaqs! news bureau | March 18, 2019

Plans a national drive to address the challenge of misinformation. Read more

Getting gender right holds tremendous opportunity for Indian marketers to unlock growth

Getting gender right holds tremendous opportunity for Indian marketers to unlock growth

afaqs! news bureau | March 15, 2019

58% ads on air target women exclusively, and only 35% target both genders. The new Kantar AdReaction report talks about gender targeting and portrayal in advertising Read more