Digital

AIB reject Gursimran Khamba announces the launch of Lights27

Light@27 is a comedy consultancy offering content and strategy solutions across live and digital media. Read more

The purpose of Hotstar Specials is to turn viewers into paid subscribers Nikhil Madhok Hotstar

The purpose of Hotstar Specials is to turn viewers into paid subscribers: Nikhil Madhok, Hotstar

Anirban Roy Choudhury | May 23, 2019

An exclusive interview with the head of content at Hotstar which announced its new title "Hostages". Read more

AIB YouTube channel is dead All India Bakchod

"...AIB YouTube channel is dead...": All India Bakchod

Anirban Roy Choudhury | May 23, 2019

The comedy collective has made a statement about the state of affairs. Read the full update here. Read more

Burnol trends again as BJP versus others mania reaches crescendo

Burnol trends again, as BJP versus 'others' mania reaches crescendo

Abid Hussain Barlaskar | May 22, 2019

The brand rakes in earned media as it becomes arsenal for trolls once again. Read more

GroupMs Sameer Singh moves to ByteDance what exactly is it

GroupM's Sameer Singh moves to ByteDance... what exactly is it?

Aishwarya Ramesh | May 22, 2019

A quick look at what Sameer Singh's new employer ByteDance is all about. Read more

Zomato wants users to predict who Indias next Prime Minister will be

Zomato wants users to predict who India's next Prime Minister will be

Aishwarya Ramesh | May 21, 2019

The 'Zomato Election League' is the newest variant of its 'Predict to Win' property. Read more

The Viral Fevers head of marketing Vineet Kanabar resigns

The Viral Fever's head of marketing Vineet Kanabar resigns

Anirban Roy Choudhury | May 21, 2019

Kanabar had joined the digital media house in 2016 as associate director - marketing. Read more

Depressed about Game of Thrones ending Theres a helpline for that

Depressed about Game of Thrones' ending? There's a helpline for that...

Aishwarya Ramesh | May 20, 2019

Star World is offering viewers a helpline to discuss plot twists, endings and to grieve over the end of the show... Read more

Facebook partners with creative agencies to create thumbstopping content

Facebook partners with creative agencies to create 'thumbstopping' content

Aishwarya Ramesh | May 16, 2019

Thumbstoppers is an initiative by Facebook that wants creators to tell stories in less than ten seconds... Read more

Meet Vandana Sufia Katoch the adwoman whose personal Facebook post went viral

Meet Vandana Sufia Katoch, the adwoman whose personal Facebook post went viral

Aishwarya Ramesh | May 15, 2019

Her post acknowledged and lauded her son's efforts, celebrating the 60% he scored... Read more

Google Pixel takes a direct jibe at Apples iPhone

Google Pixel takes a direct jibe at Apple's iPhone

Deepashree Banerjee | May 15, 2019

We catch up with a few experts on the effort. Read more

How Times Internet played a match-winning knock for Netflixs Selection Day

How Times Internet played a match-winning knock for Netflix's Selection Day

News Bureau, Marketing Interactive | May 15, 2019

Read here about Netflix's 'Selection Day' that has won hearts world around... Read more

Myntra Jabong appoints Harish Narayanan as its new Head of Marketing

Myntra Jabong appoints Harish Narayanan as its new Head of Marketing

afaqs! news bureau | May 14, 2019

He will take over from Mithun Sundar, the current Head of Revenue & Marketing. Read more

Siritis half-face campaign for Thalassemia reaches 60 million people in the first 24 hrs

Siriti's half-face campaign for Thalassemia reaches 60 million people in the first 24 hrs

News Bureau, Marketing Interactive | May 13, 2019

On World Thalassemia Day, The Wishing Factory launched a campaign called '#AadhiwaliZindagiMitao, Thalassemia test karao' Read more

How Netflix helped me lose weight

How Netflix helped me lose weight...

Aditya Jaishankar | May 10, 2019

... If that headline sounds non-linear and bizarre, then read on... Read more