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Digital

TV Streaming Apps Google What role does each play in the world of cricket scores

Turns out, it depends. On what? Over to the experts. Read more

An Originals Story

An 'Originals' Story

Ganesh Iyer | November 15, 2018

What exactly are these 'Originals' and how does this space really work? Read more

Binny Bansal CEO Flipkart Quits

Binny Bansal, CEO, Flipkart, Quits

afaqs! news bureau | November 13, 2018


His decision follows an independent investigation done on behalf of Flipkart and Walmart into an allegation of serious personal misconduct. Read more

Rahul Pushkarna joins Twitter as head of content partnership APAC

Rahul Pushkarna joins Twitter as head of content partnership, APAC

afaqs! news bureau | November 13, 2018

Previously, Pushkarna worked with Sony Pictures Entertainment as director, sales development, Asia. Read more

Pitfalls of the Revenue Share Model for Online Businesses

Pitfalls of the Revenue Share Model for Online Businesses

Greg Armshaw | November 13, 2018

Traditional publishers who embark on an online video strategy tend to quickly realise that they are wading into unfamiliar territory. Read more

The community is our unique advantage not many brands have it OnePlus Vikas Agarwal

"The community is our unique advantage; not many brands have it": OnePlus' Vikas Agarwal

Abid Hussain Barlaskar | November 09, 2018

OnePlus' Diwali spot resembles an ad for a networking app. That's because it's about the brand's community forum. Read more

OPPO spreads Smiles with its Diwali Campaign

OPPO spreads 'Smiles' with its Diwali Campaign

afaqs! news bureau | November 09, 2018

Partners with Smile Foundation and donates INR 10 lakh to provide support for underprivileged children's health. Read more

Hewlett Packards Surf Excel-esque Diwali ad traces a familiar narrative with warmth

Hewlett Packard's Surf Excel-esque Diwali ad traces a familiar narrative, with warmth

Deepashree Banerjee | November 08, 2018

A sweet little kid helps a less privileged lady sell her wares. We saw a similar narrative in Surf Pakistan's 2016 Eid spot by Lowe Mumbai. Read more

Interactive Video The Most Powerful Megatrend for Marketers

Interactive Video: The Most Powerful Megatrend for Marketers

T Shobhana | November 07, 2018

What can marketers do to win in today's content-heavy universe? Read more

Why are Bates employees saying Bye Bye to 55B Mirza Ghalib Street Kolkata

Why are Bates employees saying 'Bye Bye' to 55B, Mirza Ghalib Street, Kolkata?

afaqs! news bureau | November 07, 2018

Since Bates Chi & Partners is merging with Soho Square and shifting their old office, the agency has made a digital ad saying farewell. Read more

Cause-vertising is the need of the hour

"Cause-vertising is the need of the hour..."

Abid Hussain Barlaskar | November 06, 2018

Admits Ashish Makhija, GM marketing - Fabric Care, RSPL, about Ghadi Detergent's latest Diwali themed spot. Read more

Adidas Real Kashmir Football Club churn out 29 haunting minutes of digital content

Adidas, Real Kashmir Football Club churn out 2.9 haunting minutes of digital content

Sunit Roy | November 05, 2018

Conceptualised by Cheil WW India, this film is part of a campaign called #TheRealKashmir. Read more

Why User-Generated Content will help brands tackle a User-Controlled Future

Why User-Generated Content will help brands tackle a User-Controlled Future

Manas Mishra | November 05, 2018

UGC has been a buzz-word in a shrinking world thanks to the ever-expanding world wide web. But how many of us know UGC isn't new at all? Read more

Haapus Creative launches ad campaign for Seedworks

Haapus Creative launches ad campaign for Seedworks

afaqs! news bureau | November 05, 2018

The challenge was to go beyond the usual "information" led agri input marketing campaign. Read more