afaqs!

Out of Home(OOH)

Spotify and Tinder Marketing match made in heaven

Spotify is everywhere with big investments in ads in the outdoor space, but we spotted another brand in their ads... Read more

Tanishq leverages augmented reality at airport kiosks

Tanishq leverages augmented reality at airport kiosks

Aishwarya Ramesh | March 15, 2019

With the help of AR, Tanishq kiosks let travellers at the airport try on jewellery, virtually. We spoke to Deepika Tewari, Associate VP, Marketing, Jewellery Division at Titan about the installation. Read more

Hows the Josh asks Bajaj Allianz in Uri-inspired ads too opportunistic Too soon

"How's the Josh?" asks Bajaj Allianz in Uri-inspired ads: too opportunistic? Too soon?

Deepashree Banerjee | February 27, 2019

The brand tweaked its outdoor LED installations yesterday after news about the Indian Air Force's retaliatory strike broke. Read more

IndusInds OOH spots are using buttons to catch eyeballs

IndusInd's OOH spots are using 'buttons' to catch eyeballs

afaqs! news bureau | February 26, 2019

The BFSI brand's outdoor spot at the Mumbai airport highlights the button factor of Nexxt, the brand's interactive credit card. Read more

Brands at Kumbh A story in pictures

Brands at Kumbh: A story in pictures

Sunit Roy | February 19, 2019

Here's a look at what brands are doing at ground zero. Read more

ROI is when Jeep fans feel proud click photos share on social Fiat Chryslers Rahul Pansare

"ROI is when Jeep fans feel proud, click photos, share on social": Fiat Chrysler's Rahul Pansare

Aishwarya Ramesh | February 13, 2019

Pansare spoke to afaqs! about his 25,000 square foot outdoor installation for Jeep. Read more

Posterscope launches Indias first digital OOH Ad Exchange - ROOH

Posterscope launches India's first digital OOH Ad Exchange - ROOH

afaqs! news bureau | December 05, 2018

The planning-buying platform will help Posterscope to further strengthen and bolster its real-time capabilities in India. Read more

Bajaj Allianz gets 2k people to plank in outdoor act

Bajaj Allianz gets 2k+ people to 'plank' in outdoor act

afaqs! news bureau | November 29, 2018

The life insurance brand also bagged a Guinness World Record for most people holding a plank together. Read more

When Nerolac turned baggage belts into shade cards

When Nerolac turned baggage belts into shade cards

Abid Hussain Barlaskar | November 19, 2018

We spoke to Peeyush Bachlaus, GM - marketing, Kansai Nerolac Paints, about the outdoor campaign. Read more

Vivo India announces partnerships for Out Of Home OOH engagement

Vivo India announces partnerships for Out Of Home (OOH) engagement

afaqs! news bureau | August 23, 2018

The new partnership will build on Vivo foundation of existing and unique OOH engagement and initiatives. Read more

Jeevansathicom turns bus shelters into Shaadi ka Mandaps

Jeevansathi.com turns bus shelters into 'Shaadi ka Mandaps'

Sunit Roy | June 26, 2018

There are 10 such mandaps in Delhi at the moment. Read more

BARC India to measure Out Of Home TV viewership

BARC India to measure Out Of Home TV viewership

afaqs! news bureau | April 25, 2018

The current OOH measurement service tracks viewing across 900+ establishments in Mumbai, Delhi and Bangalore, using 1500+ meters. Read more

ABBY jurors on Mumbai billboards

ABBY jurors on Mumbai billboards

Sankalp Dikshit | March 13, 2018

A month away from Goafest, the awards team has put its jurors' mugshots on billboards. A look at the campaign. Read more

Manyavar Mohey promotes NayeRishteNayeVaade campaign through outdoor ads

Manyavar Mohey promotes #NayeRishteNayeVaade campaign through outdoor ads

afaqs! news bureau | December 07, 2017

The campaign has been planned and executed by Kinetic India on strategically selected JCDecaux networks targeting the youth. Read more