afaqs!

Out of Home(OOH)

Ahmedabad sees Blue Humpback Whales on roads

JadeBlue along with Fresh Lime Soda Creatives has installed a 40-feet-long whale to create awareness around global warming. Read more

DANs Data Sciences Division launches Hyperlocal Insights for OOH

DAN's Data Sciences Division launches 'Hyperlocal Insights' for OOH

afaqs! news bureau | May 17, 2019

The tool has been launched under the umbrella of DAN Explore. Read more

adidas Originals leverages OOH like never before

adidas Originals leverages OOH like never before

News Bureau, Marketing Interactive | May 16, 2019

In a unique campaign, the brand showcased a storyline across 20 consecutive metro pillars. Read more

Spotify and Tinder Marketing match made in heaven

Spotify and Tinder: Marketing match made in heaven?

Aishwarya Ramesh | March 27, 2019

Spotify is everywhere with big investments in ads in the outdoor space, but we spotted another brand in their ads... Read more

Tanishq leverages augmented reality at airport kiosks

Tanishq leverages augmented reality at airport kiosks

Aishwarya Ramesh | March 15, 2019

With the help of AR, Tanishq kiosks let travellers at the airport try on jewellery, virtually. We spoke to Deepika Tewari, Associate VP, Marketing, Jewellery Division at Titan about the installation. Read more

Hows the Josh asks Bajaj Allianz in Uri-inspired ads too opportunistic Too soon

"How's the Josh?" asks Bajaj Allianz in Uri-inspired ads: too opportunistic? Too soon?

Deepashree Banerjee | February 27, 2019

The brand tweaked its outdoor LED installations yesterday after news about the Indian Air Force's retaliatory strike broke. Read more

IndusInds OOH spots are using buttons to catch eyeballs

IndusInd's OOH spots are using 'buttons' to catch eyeballs

afaqs! news bureau | February 26, 2019

The BFSI brand's outdoor spot at the Mumbai airport highlights the button factor of Nexxt, the brand's interactive credit card. Read more

Brands at Kumbh A story in pictures

Brands at Kumbh: A story in pictures

Sunit Roy | February 19, 2019

Here's a look at what brands are doing at ground zero. Read more

ROI is when Jeep fans feel proud click photos share on social Fiat Chryslers Rahul Pansare

"ROI is when Jeep fans feel proud, click photos, share on social": Fiat Chrysler's Rahul Pansare

Aishwarya Ramesh | February 13, 2019

Pansare spoke to afaqs! about his 25,000 square foot outdoor installation for Jeep. Read more

Posterscope launches Indias first digital OOH Ad Exchange - ROOH

Posterscope launches India's first digital OOH Ad Exchange - ROOH

afaqs! news bureau | December 05, 2018

The planning-buying platform will help Posterscope to further strengthen and bolster its real-time capabilities in India. Read more

Bajaj Allianz gets 2k people to plank in outdoor act

Bajaj Allianz gets 2k+ people to 'plank' in outdoor act

afaqs! news bureau | November 29, 2018

The life insurance brand also bagged a Guinness World Record for most people holding a plank together. Read more

When Nerolac turned baggage belts into shade cards

When Nerolac turned baggage belts into shade cards

Abid Hussain Barlaskar | November 19, 2018

We spoke to Peeyush Bachlaus, GM - marketing, Kansai Nerolac Paints, about the outdoor campaign. Read more

Vivo India announces partnerships for Out Of Home OOH engagement

Vivo India announces partnerships for Out Of Home (OOH) engagement

afaqs! news bureau | August 23, 2018

The new partnership will build on Vivo foundation of existing and unique OOH engagement and initiatives. Read more

Jeevansathicom turns bus shelters into Shaadi ka Mandaps

Jeevansathi.com turns bus shelters into 'Shaadi ka Mandaps'

Sunit Roy | June 26, 2018

There are 10 such mandaps in Delhi at the moment. Read more