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Press Release


MTV celebrates 'college spirit' with crazy fresher's parties and lots of fun with B'lue MTV Campus Diaries

Section :TV Briefs Category : Media

Media News
NATIONAL,September 10, 2014:

Iconic youth brand, MTV along with B'lue, a unique restoration drink launched recently in India by Danone Narang beverage, is all set to uncover stories from every campus across the country with B'lue MTV Campus Diaries. Last year, MTV had launched a massive college connect program to dig into what makes college life fun and partner with youngsters to turn their campus stories into legends. B'lue MTV Campus Diaries lives 365 days across 200+ campuses through monthly engagements, vignettes on TV, microsite and also has presence on Facebook that feeds in continuous chatter about college news and gossip.

With the new academic year kicking in, MTV has unleashed a series of fun engagements across cities and colleges including dance-mobs, fresher's parties, college face-offs, celeb-diaries and many more. Everyone thinks that their college is the best. B'lue MTV Campus Diaries salutes this college pride and just finished fun dance-mob-face-offs across the country. Over 50 colleges took part in this face-off challenge and youngsters took to street to show off their best dance-mob moves.

With the closure of admissions, MTV kicked in more excitement through multiple fun fresher's parties. But, MTV believes that only deserving should enjoy the prize; hence, the college had to earn their own MTV Fresher's bash. Students needed to be creative and share their idea of coolest fresher's bash to impress MTV. And, MTV did get impressed with 4 colleges across 4 cites and together with B'lue hosted the craziest fresher's bash for the winning colleges across Mumbai, Pune, Kolkata and Ahmedabad.

In Pune, B'lue MTV Campus diaries created a fun-filled soiree for the youth with an exciting 'Beach Party' theme for the students of Wadia College. Similarly, Kolkata saw a vampire themed 'Fang Out' Party held for the students of JD Birla College. Ahmedabad's Nirma College students got on their swag with a 'Royal' themed party while Mumbai's KJ Somaiya college students partied with superheroes. MTV VJs Gaelyn and Jose brought the parties alive by playing ice breaker games with the freshers and gave away a lot of exclusive B'lue MTV Campus Diaries merchandise. These parties were covered on TV as well as digital. Several fun games at the parties like Selfie-Centre provided for real-time interaction with social.

Speaking further about B'lue MTV Campus Diaries, Sumeli Chatterjee, Head - Marketing, Media and Insights, MTV India said, "One might feel young and attend re-unions, but, it is way different to be in the college as a student. Campus life is buzzing with action, it is perhaps the most defining years for anyone young. B'lue MTV Campus Diaries celebrates this campus spirit and college pride. College life is much more than just fests. The fun lies in the day to day activities - the classes, the bunking, the friendships, the professors, the college canteen, the college romance, the competition, the college rituals and much more. Campus Diaries mirrors the college life and happenings. For example, as the admissions tension got over, B'lue MTV Campus Diaries was ready to welcome the newbies with crazy fresher's parties. Campus Diaries is very topical to stuff happening at the colleges, and therefore, this property attacts a lot of interactions with colleges and youngsters."

However, the fun doesn't stop here. B'lue MTV Campus Diaries will soon be announcing their associations with all the major college fests across the country. MTV is also allowing the youngsters to blog about their campus life on MTV's official website for B'lue MTV Campus Diaries. Students are also encouraged to upload images from their colleges on to the website and through MTV's Facebook page that has been especially created for the students: https://www.facebook.com/mtvcampusdiaries. MTV has also created videos of celebrities remembering their own campus lives and what they were up to when they were in college. Going forward, MTV also plans to launch a hunt for finding unique talents on campus and showcase them using the website: http://mtv.in.com/campusdiaries/.

B'lue MTV Campus Diaries is active each of the 52 weeks in a year, across 200+ colleges across on-ground, on-air, online or on-mobile A fun filled college connect initiative which truly is 18 at heart, B'lue MTV Campus Diaries if a platform for college students across the country to talk about their lives, their loves, their struggles - and more importantly, about how their campus life is going to be the stuff of legends!


For further information, please contact:
Viacom18 Communications  
Prasanna Ratanjankar
Mobile: +919819658616
Email: prasanna.ratanjankar@viacom18.com