Press Release

POGO introduces variety to bespoke bouquet of Indian productions; launches three new original productions

Section :TV Briefs Category : Media

Media News
New Delhi, May 27, 2008


Aggregating its original productions content, POGO reiterates its commitment of bringing customised programming to kids across India with the premiere of three new original productions, this summer. Augmenting its diverse quality original productions bouquet, POGO launches Sunaina - a brand new weekly, half hour family sit-com, Sundays at 10:00 a.m. The show revolves around the misadventures and crazy lives of teenager Sunaina, her friends and her family. Following this, POGO returns with season II of the exciting detective series - Cambala Investigation Agency, premiering on June 14, Saturdays at 6:00 p.m. A brand new season of the multi-award winning, ever popular arts show M.A.D. 6.0 will launch on June 22, Sundays at 10:30 a.m.

Monica Tata Vice President, Advertising Sales and Networks, India & South Asia, Turner International India said, "The success of our diverse array of premium original productions reaffirms our belief that the future is in creating original properties for Indian kids. This Summer, We once again return with our proven hit shows that we have grown and nurtured over the past few years such as M.A.D season 6.0, C.I.A season II, Galli Galli Sim Sim season II A. The overwhelming response to our customised Indian content has further spurred us to launch a new, family sit-com - Sunaina and other soon-to-be announced original productions, later in the year." She further added, "Our Indian productions have grown from strength to strength from 50 hours in 2004, to over 200 hours of original productions in 2008, demonstrating our commitment to provide content that resonates with our viewers."

C.I.ASunaina is a story of a teenage girl who has a gift - her dreams tend to come true either on an actual or a philosophical! This uncanny ability is a closely guarded secret between Sunaina and her group of friends who are ever enthusiastic and supportive of her. Every day, Sunaina gets up and decides to solve a problem related to her dream. But ends up creating a problem bigger than the actual problem she dreamt! The dreams could be about herself, her family, friends, and sometimes event her school teachers. Sunaina makes its television debut on Sundays at 10:00 a.m. and is produced by Tony & Deeya Singh's DJ Creations.

POGO will also launch season II of its detective series Cambala Investigation Agency (C.I.A), on Saturday, June 14 at 6:00 p.m. Season II features the dynamic young C.IA team solving intriguing new mysteries that will surely keep viewers at the edge of their seats. As a special treat, POGO has planned a double dhamaka of CIA season II. The premiere of the first episode of the brand of the new season will be simulcast on POGO and Cartoon Network on Saturday June 14th at 6 p.m. For POGO, the show is being produced by Beyond Dreams.

Last but not the least, the hugely popular and the critically acclaimed arts show M.A.D. (Music, Art and Dance) premiers on June 22, Sundays at 10:30 a.m., the longest running kids' live action creative show on C&S television, M.A.D. - 6.0 will introduce completely new spins to the world of music, art and dance. M.A.D. is produced by Miditech for POGO.

Cartoon Network and POGO are the leading kids' networks in India and have dominated the kids' television space for over a decade. From year to date 2008, Cartoon Network and POGO maintained their lead with almost 43% of channel shares and accounted for 99 of the top 100 transmissions across all kids' channels in year to date 2008! Further Cartoon Network is the only kids' channel year to date to have aired record breaking shows - rating 2 or higher TVRs - across kids' channels in India.

Part of the Time Warner Company, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System. Inc. (TBS) that manages the sales and marketing of Turner's news and entertainment services in India and South Asia.


For further information, please contact:
IPAN
Neeti Dhawan
Tel: +011 42492100
e-mail: neeti.dhawan@ipan.com