Press Release

Star Jalsha soars in Bengal

Section :TV Briefs Category : Media

Media News
Kolkata, October 24, 2008

Star Jalsha is gaining in viewership week on week. As per the TAM ratings, ever since its launch on 8th September 2008, Star Jalsha has grown by 60 percent in All Day Channel shares whereas the channels like Zee Bangla and ETV Bangla have dropped by 21% and 18% respectively. Within 6 weeks from its launch Star Jalsha's GRP shot up from 92 to 139 acquiring the third position beating Akash Bangla.

Source: TAM- Weekly Channel Share TG: CS 4+ Market: West Bengal Period: Wk 37-Wk42'08

Star Jalsha, the Bengali entertainment channel forayed with its kitty full of daily soaps, reality show, talk show and telefilms. In the last week, Star Jalsha's two most popular shows 'Ekhaney Akash Neel' and 'I Laugh U' have generated a GRP of 0.9 and 1.8 and respectively which is a 50 percent growth since the first episodes. Star Jalsha has achieved a growth of 76 percent among the female target audience within 6 weeks of its telecast.

Out of the top five movies - Minister Fatakeshto, Bandhu, Manik, Tobu Bhalobashi and Hero - aired in these 6 weeks, three were telecast on Star Jalsha.

Commenting on the success, Prem Kamath, VP Content & Communication, Star India Pvt. Ltd said, "We launched Star Jalsha with an aim to give viewers a unique range of refreshing serials, short thriller films, a talk show and a reality show. The growth in the GRP within the first six weeks of launching the channel has proven that we have been able to set a new benchmark for entertainment on television and as envisaged by us, we are on the right track."

Ekhaney Akash Neel, Bandhan, Durga and Neer Bhanga Jhor - the four daily serials are aired from Monday to Friday at 7.30 pm, 8.00pm, 8.30pm and 9.00 pm respectively, only on Star Jalsha. I Laugh U, the reality comedy show airs from Wednesday - Friday at 9.30 pm whereas the celebrity talk show - Ghosh & Company is aired every Sunday at 9 pm.

For further information, please contact:

Vaishnavi Corporate Communications
Hemanshu Mistry
Mobile: 9870224273