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Media Brief
National, November 15, 2017
India’s 1st romantic radio station, ISHQ 104.8 FM, is bracing up its existing line-up of innovative content with the launch of ‘Calling Karan.’ Hosted by Bollywood’s ace director and the king of chat shows, Karan Johar, the show will serve as a platform for listeners seeking advice on love and relationships. KJo, known for being real and unfiltered, will be seen as listeners’ friend – radio’s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm – 4 pm.
Karan Johar will draw inspiration from his own life’s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal – KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.
Speaking about Ishq FM’s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, “As a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio – India’s first LGBTQ show on mainstream radio to sending people to Paris on Valentine’s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood’s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.”
Commenting on the show, Karan Johar said, “Excited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! I am your new BFF on Radio!
ISHQ 104.8 FM, known for providing long music sweeps and shortest ad breaks, already has a good loyal listener base. With a show like Calling Karan which is expected to generate a lot of conversations in social media, the radio station will continue to accrue many more listeners in the coming months. Karan Johar, known to be the definition of love, friendship, and bold decisions, will make for a befitting host and indeed be radio’s new BFF!
For any further information, please contact:
Ramandeep Dhillon
Email: ramandeep@moes-art.com