Mumbai, December 07, 2017
On this Friday, the cast of the Bollywood movie, 'Fukrey Returns', boarded the Mumbai Metro to take a ride between Ghatkopar and Andheri stations to engage with audiences and promote the movie. The Metro stations were displayed with the move promo, wherein all kinds of media have been used - from digital and static formats to ambient media. The onlookers and commuters were regaled with songs and dialouges from the movie and dance performances, even as the stars interacted with the audiences.
The campaign is up and running for 10 days and has already started creating a buzz and excitement amongst the potential target audience. This is undoubtedly the first mass engaging movie promotion activity that happened in a long time at Mumbai Metro. Actors took a ride in the metro train with the public to engage with them.
The event was planned by Excel Entertainment and was executed in association with Times OOH which holds the media rights of the Mumbai Metro network.
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