New Delhi, April 17, 2018
Franchise India, a renowned publication house with a string of magazines, has announced that it will bring forth the premiere issue of Men's Health. The digital version Menshealthindia.com goes live today. Men's Health is the largest men's magazine in the world and Franchise India will introduce a re-vamped and re-energised version in India in May/June 2018. The Indian edition of the global Men's Health Magazine is expected to reach young, performance-driven men by mixing fitness and nutrition content with fashion, grooming, sports as well as other editorial that comprises an active lifestyle.
Created in 1988, Men's Health was the first magazine to provide service journalism to men. It brings research-backed content of men's interests, which has been curated by experts. The magazine will be released on a monthly basis and will be targeted at the new age, technologically and fashionably aware and trendy Indian men.
Ritu Marya, Editor in Chief, Franchise India will contribute to Men's Health as the Editor in Chief. Commenting on the launch, she said, "At Franchise India, it has always been our endeavour to bring to our readers engaging and enhanced content that will enable them to lead a better life and grow in the long run. With Men's Health India, we aspire to provide enhanced value to Indian men along with creating a better advertiser environment."
She further added, "As per a 2017 Nielson Report, the grooming market for men in India is well worth over Rs 5000 crore and is rapidly expanding. Additionally, Men's Health has been the #1 performer on newsstands in the US and boasts of the largest audience amongst competitors, reaching out to 12.5 million men worldwide. We are proud to take this legacy ahead by launching it in India, and addressing the huge men's lifestyle and health segments."
Men's Health India's digital version www.menshealthindia.com will offer rich content and authored articles from the best in the health, fitness and lifestyle industries. The Indian edition will be the 35th international edition of the brand.
Hearst has recently acquired Men's Health, Women's Health and Prevention Magazines from Rodale Inc. The acquisition has added more muscle to the health and wellness portfolios of Hearst. The group has nearly 300 magazines around the world with notable names like Esquire, Cosmopolitan, Elle, Harper's Bazaar, and many more.
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